When I ask my clients in the beginning of my logo design process to choose up to five aesthetic qualities that are the most important for their brand, the quality clients most often select is “elegant”. We can all tell something is elegant when we see it, but what specific graphic design choices create this effect? Read more...
Nela Dunato Art & Design | Logo & Brand Identity Designer
Creating inspiring brands that feel like you
Helping experts look marvellousremarkable since 2005
The Human Centered Brand:
A Practical Guide to Being Yourself in Business
I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.
Human Centered Branding is a journey
Creating remarkable brands requires vision, time, and the willingness to dig deep.
I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.
My signature process takes you through four main stages:
Human Centered Brand Strategy
Guiding you towards clarity and confidence, and starting the transformative process towards a remarkable brand
Brand Identity Design
Original and meaningful logo and brand identity based on your authentic core values
WordPress Website Design
Beautiful WordPress design and development for websites that impress your audience
Eye-catching print and web graphics provided at the pace that your business needs
Latest brand identity design projects
Fresh from the blog
I started freelancing when I was 19 years old, and for the past 7 years I've been a full-time freelance brand identity designer. There are many lessons I learned in that time that I wish I knew when I got started, but at least others can benefit from this experience. Here's my list of 32 tips that will help you avoid the common pitfalls of freelancing. Read more...
I help clients who want to be seen and valued as experts in their field to increase their visibility and impact. Unfortunately, many people don’t feel emotionally prepared to receive attention, so they keep putting off their marketing activities. In this article I offer tips and techniques you can use to shift your mindset and prepare yourself before you step into the spotlight. Read more...
In this long 3-part video series, I share my favorite mixed media art supplies for sketchbooks and art journals, along with examples of how I use them. I’ve been keeping sketchbooks since 2006 and experimented with lots of different mixed media techniques. My approach involves a lot of drawing, doodling, and painting, usually of figurative and surreal scenes and creatures. I combine drawing mediums that allow for a lot of precise detail, along with some more fluid and expressive painterly techniques that add atmosphere, depth, and texture. Read more...
In this experimental graphic essay, I explain why I stopped using Instagram and broke my dysfunctional relationship with the algorithm. Read more...