It’s common among logo designers to present 3 concepts to the client, so they can choose the one they like the most. I’ve even seen this taught in design schools and courses. I don’t offer multiple logo design concepts to my clients—I show them one, and then we discuss whether it works for the business or not, and if something needs to be changed. This may not work for every designer, but I’ll explain why the “one concept, one revision” approach works for me and my clients. Read more...
Creatives and consultants try to stand out from their peers by claiming to have rare skills and specialized knowledge, but that is only one part of the professional service equation. How we package, explain, and deliver our skills and knowledge makes a difference between the average consultant and a highly reputable consultant. Here's how to blow your clients' minds with professionalism and expertise that shoots beyond their expectations. Read more...
Finding balance between personal creative practice and paid work can be a challenge. Our jobs may not give us 100% of the creative fulfillment that we need, and we also may have our own inspiration and ideas we want to follow. Personal practice is an excellent way to stave off creative burnout, and it helps us keep our skills sharp and develop our unique style. In this episode of Nela's Art Chat, I offer tips how to justify spending time on creative practice, and incorporate more spontaneous creativity into your life. Read more...
Brand identity design is rarely just about creating the logo and brand style guide. Every brand design project I work on involves at least a few additional graphics. But which of those graphics do you need? Many business owners are stumped by this question because they may not even know what options exist. My hope is that this article helps you clarify your individual needs. Read more...
Sketching on the go is my favorite pastime, and I have the perfect sketching kit for every occasion. From the lightest most minimal everyday kit, to the portable “studio in a bag” I take when I travel, one of these five kits goes with me literally everywhere. Read more...
