In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...
Nela Dunato Art & Design | Independent Logo & Brand Designer
Expressive Brand Identity Design for Quirky Consultants
Making businesses look marvellousremarkable since 2005
NEW BOOK: “The Human Centered Brand”
I wrote down everything I think a small business owner should know about branding. The result is this comprehensive guide for service based businesses and creatives that helps you grow meaningful relationships with your clients and your audience. Coming out on July 30th!
Creativity + brains at your service!
Hand-lettered logo and brand identity based on your authentic core values
Beautiful WordPress design and development for websites that sell and delight
Get clear, confident, and ready to transform into a remarkable brand
Enchanting art for music albums and book covers, ready for you to pick
“Nela was fabulous to work with! Somehow, she was able to take my vague guidance and turn it into an image that was not only exactly what I had in mind, but was even better than anything I could have imagined! I was blown away at her creativity.”
Fresh from the blog
Most books on branding are focused on corporations and startups, and require you to implement a bunch of different elements and tools. Then there are books that talk about personal branding. These seem better for the average consultant, but what if you have employees? Is there something else out there for a business like yours? I asked myself the same question, and when I didn’t find it, I decided to create it. Read more...