Logo & Brand Identity Designer Nela Dunato

Inspiring human-centered brand identity design

Helping small businesses look marvellousremarkable since 2005

The Human Centered Brand by Nela Dunato

My Book

The Human Centered Brand:
A Practical Guide to Being Yourself in Business

I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.

Get the Free Chapter

Human Centered Branding is a journey

Creating remarkable brands requires vision, time, and the willingness to dig deep.

I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.

My signature process takes you through four main stages:

 

Human Centered Brand Strategy

Guiding you towards clarity and confidence, and starting the transformative process towards a remarkable brand

 

Brand Identity Design

Original and meaningful logo and brand identity based on your authentic core values

 

WordPress Website Design

Beautiful WordPress design and development for websites that impress your audience

 

Continued Collaboration

Eye-catching print and web graphics provided at the pace that your business needs

Branding Services

Latest brand identity design projects

Fresh from the blog

Fact-checking 13 MLM myths about business

Fact-checking 13 MLM myths about business

I'm tired of seeing misleading claims that multi-level marketing companies are spreading about business, so I want to raise awareness of how damaging those myths are. Starting a small business from scratch is many times more likely to lead to profits than joining an MLM, and the small business ecosystem is way more supportive than any MLM team. Read more...

How to get clients to see you as an expert

How to get clients to see you as an expert

How can service based business owners convince clients to hire us, instead of someone else? One of the most persuasive ways is to claim an expertise in a narrow field. In this article I’ll explain what it takes to be an expert, and how to demonstrate your expertise to your clients. Read more...

One logo design concept, one revision: why this method works

One logo design concept, one revision: why this method works

It’s common among logo designers to present 3 concepts to the client, so they can choose the one they like the most. I’ve even seen this taught in design schools and courses. I don’t offer multiple logo design concepts to my clients—I show them one, and then we discuss whether it works for the business or not, and if something needs to be changed. This may not work for every designer, but I’ll explain why the “one concept, one revision” approach works for me and my clients. Read more...

How to stand out through exceptional client service

How to stand out through exceptional client service

Creatives and consultants try to stand out from their peers by claiming to have rare skills and specialized knowledge, but that is only one part of the professional service equation. How we package, explain, and deliver our skills and knowledge makes a difference between the average consultant and a highly reputable consultant. Here's how to blow your clients' minds with professionalism and expertise that shoots beyond their expectations. Read more...

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