Whenever designers create a brand for an organization, we want it to be long-lasting. What’s the point of doing it if you’re going to scrap it in a year or two? The challenge here is that in order to create a long-lasting brand, the information designers and brand strategists are working with has to be accurate and future-proof. Unfortunately, new businesses often base the information they give designers on lots of assumptions, which may or may not prove to be correct in a couple of years time. Businesses grow and evolve, and a brand may get outdated even if you did everything “right” the first time. Read more...
Nela Dunato Art & Design | Logo & Brand Identity Designer
Impress Your Clients with Human Centered Branding
Helping experts look marvellousremarkable since 2005
The Human Centered Brand:
A Practical Guide to Being Yourself in Business
I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.
Branding is a journey, not a destination
Creating remarkable brands requires vision, time, and willingness to dig deep. I'm dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.
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Get clear, confident, and ready to transform into a remarkable brand
Attention-grabbing logo and brand identity based on your authentic core values
Beautiful WordPress design and development for websites that inform and delight
Eye-catching print and web graphics provided at the pace that your business needs
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“Nela was fabulous to work with! Somehow, she was able to take my vague guidance and turn it into an image that was not only exactly what I had in mind, but was even better than anything I could have imagined! I was blown away at her creativity.”
Fresh from the blog
In today’s episode of Nela’s Art Chat, I’ll show you my process of drawing the sketch “Skin deep”, while talking about a subject I feel is quite important: what if you don’t want to be a professional artist? What if you want to remain an amateur forever, or at least at the moment? There’s a lot of pressure on creatives to earn money with their skills, and I can tell you from personal experience that sometimes it’s not a wise thing to do. I’m much happier keeping my drawing and painting practice personal, and I’ll tell you why I made this choice. Read more...