Nela Dunato Art & Design Blog

My journey of self-publishing a non-fiction book, part 1: Motivation, planning & writing

My journey of self-publishing a non-fiction book, part 1: Motivation, planning & writing

It wasn’t easy to create a book, and it took way longer than I thought it would. In this series of articles I’ll talk about the whole process, and why I made certain decisions along the way. It’s not intended as advice, but I hope it provides some insight in case you want to self-publish a book of your own. In the first part I cover: why write a book in the first place, how to decide on a topic, how to find the time to write, and the behind-the-scenes of my writing process. Read more...

Real friends pay full price

Real friends pay full price

If you own a business or do creative work for a living, it’s very likely that some (or a lot) of your clients are friends and family. That’s great, right? However, some of your friends and family might think they’re entitled to a discount just because they know you. My stance on this is that friends and family should pay the full price like everyone else, and in this post I explain why that is. Read more...

A dialogue about art, narcissism & Vincent van Gogh

A dialogue about art, narcissism & Vincent van Gogh

After watching the movie “Loving Vincent”, my partner asked me: are artists narcissists because they want others to appreciate their art? I thought others may wonder about that as well, so I'm sharing our dialogue and the explanation I gave him on this matter. Read more...

Consistency in visual branding shouldn’t be boring

Consistency in visual branding shouldn’t be boring

When you’re a creative person, you’re naturally pulled towards new things, experimenting, and reinventing yourself. Doing things consistently and predictably sounds like a total chore. Is this resistance to “being stuck in a box” preventing you from being consistent in your branding? If so, this post it for you. Read more...

Devoted to wholeness instead of pursuing success

Devoted to wholeness instead of pursuing success

A rare person can say “Look at all these things I’ve accomplished, now it’s time I take a well deserved break.” There’s always more to achieve. There’s always a way to become better, and to make a bigger impact. It’s my belief now that pure discipline in the service of success doesn’t lead to a life well lived. Read more...

Dream Clients: Myth or Reality?

Dream Clients: Myth or Reality?

Dream clients are actual human beings who have bought your services, and you freakin’ love working with them. Graduating from so-so clients to dream clients takes time, but once you get there, you experience a level of ease and joy in your business that nothing else can replace. Read more...

“The Human Centered Brand” book is out!

“The Human Centered Brand” book is out!

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...

Save time, money & frustration in your business with a brand style guide

Save time, money & frustration in your business with a brand style guide

The greatest time-saving trick of all time that I’ve discovered is having everything written down and accessible wherever I go. There are so many things you could (and in my opinion, should) have written down, and this includes the brand style guide: a document containing your brand elements and assets, so you can review and share them with your team. Read more...

Improve your business & brand with a client journey map

Improve your business & brand with a client journey map

In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...

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