When I ask my clients in the beginning of my logo design process to choose up to five aesthetic qualities that are the most important for their brand, the quality clients most often select is “elegant”. We can all tell something is elegant when we see it, but what specific graphic design choices create this effect? Read more...
I started freelancing when I was 19 years old, and for the past 7 years I've been a full-time freelance brand identity designer. There are many lessons I learned in that time that I wish I knew when I got started, but at least others can benefit from this experience. Here's my list of 32 tips that will help you avoid the common pitfalls of freelancing. Read more...
I help clients who want to be seen and valued as experts in their field to increase their visibility and impact. Unfortunately, many people don’t feel emotionally prepared to receive attention, so they keep putting off their marketing activities. In this article I offer tips and techniques you can use to shift your mindset and prepare yourself before you step into the spotlight. Read more...
In this long 3-part video series, I share my favorite mixed media art supplies for sketchbooks and art journals, along with examples of how I use them. I’ve been keeping sketchbooks since 2006 and experimented with lots of different mixed media techniques. My approach involves a lot of drawing, doodling, and painting, usually of figurative and surreal scenes and creatures. I combine drawing mediums that allow for a lot of precise detail, along with some more fluid and expressive painterly techniques that add atmosphere, depth, and texture. Read more...
In this experimental graphic essay, I explain why I stopped using Instagram and broke my dysfunctional relationship with the algorithm. Read more...
In this navel-gazing graphic essay / sketchbook story / visual journal entry I explore my desire to integrate written and visual communication, why I love the Internet, and highlight one beautiful irony of my life. Read more...
Since I started using sketchbooks in 2006, I alternated between drawing and writing. I occasionally combine the two, but it’s still not completely integrated. It’s like I have a “drawing mode” and a “writing mode”—when I’m using one, the other one is turned off. I want to evolve this part of my practice, so I’m giving myself assignments to integrate words and images. Read more...
It’s the time of the year when business owners and bloggers flock to reminisce on their past year, highlight their biggest achievements, and plan for the year ahead. I feel that goal-setting can sometimes create pressure that only makes us feel inadequate, instead of inspired. Read more...
Imagine there was one important thing that you could do that would result in better client satisfaction, higher productivity, attracting more ideal clients, more money, and less stress for you—would you do it? Who wouldn't, right? This magical-sounding method is designing your very own signature client process. In this article I’ll explain why I believe that any creative consultant would benefit from it, and how to get started if you don't have a process yet. Read more...
If you’re preparing for your new logo and brand identity design project, I’m sure you have many questions, especially if you’ve never worked with a designer before. In this article I explain what my brand identity design process looks like, so you can see all the work that goes into it. Read more...