Nela Dunato Art & Design Blog

The hidden blocks of business growth (it's not your mindset)

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If you're anything like me, you've got too many projects you're working on in various stages of completion. There are many things you want to “get around to eventually” that you know would be helpful to your business. Contrary to popular opinion, success is not out of your reach because you don't know what to do. I know you do. There's something else at work here, and I'll tell you what it is. Read more...

9 marketing lessons from a “natural” marketer

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My marketing was the most effective when I wasn't aware what I was doing is in fact marketing. I was completely oblivious to the concept, yet I did things right. Where did I learn that? I have no idea. My theory is that the best kind of marketing is indistinguishable from a regular conversation people have in real life. The same skills we use to get around in relationships are essential to any marketing endeavor. Read more...

Is perfectionism all bad?

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Perfectionism is badmouthed on blogs and social media all the time. It's a modern boogeyman that incapacitates many creative people. But is there a good side to it? Here's how to use the benefits of perfectionism, without letting it paralyze your progress. Read more...

Branding guidelines (style guides) demystified

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If you’ve been exploring logo design services for your upcoming (re)branding project, or you’re learning how to design logos on your own, you’ve probably encountered the term branding guidelines, also called brand identity guidelines, branding manuals, or brand style guides. Branding guidelines are a document that contains a set of rules for how a brand will be visually represented through different media (printed, electronic, video, photography etc.) Read more...

Why I don't take career advice from anyone

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Throughout your life, people have probably told you “You're so good at X, you should be a [something].” If you’ve heard the same thing over and over again, maybe you’ve ended up believing that was what you should do. One thing that many people miss is that the idea of doing something is very different from actually doing something. Read more...

WordCamp Split 2016 Conference Sketchnotes

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This past weekend I was a speaker at the WordCamp Split conference, and it was a great experience overall. I was taking a lot of notes during the lectures, since that's what I do at conferences, being the nerd that I am. People have responded to them so well, that I decided to also share them here. Read more...

How to make an impression at a big in-person event

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In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...

An open letter to blogger outreach email senders

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I'm not a super popular blogger, but I get plenty of email pitches from people who want me to link to their stuff. (I can only imagine what it’s like for people whose readership is much bigger.) Today I've decided to get on my soapbox and tell all those marketers how I feel about their outreach campaign. Read more...

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