Nela Dunato Art & Design Blog

Integrating words and images (my creative journey)

Integrating words and images (my creative journey)

Since I started using sketchbooks in 2006, I alternated between drawing and writing. I occasionally combine the two, but it’s still not completely integrated. It’s like I have a “drawing mode” and a “writing mode”—when I’m using one, the other one is turned off. I want to evolve this part of my practice, so I’m giving myself assignments to integrate words and images. Read more...

Setting goals after a disappointing year

Setting goals after a disappointing year

It’s the time of the year when business owners and bloggers flock to reminisce on their past year, highlight their biggest achievements, and plan for the year ahead. I feel that goal-setting can sometimes create pressure that only makes us feel inadequate, instead of inspired. Read more...

Creative professionals: design your client process

Creative professionals: design your client process

Imagine there was one important thing that you could do that would result in better client satisfaction, higher productivity, attracting more ideal clients, more money, and less stress for you—would you do it? Who wouldn't, right? This magical-sounding method is designing your very own signature client process. In this article I’ll explain why I believe that any creative consultant would benefit from it, and how to get started if you don't have a process yet. Read more...

My logo & brand identity design process explained

My logo & brand identity design process explained

If you’re preparing for your new logo and brand identity design project, I’m sure you have many questions, especially if you’ve never worked with a designer before. In this article I explain what my brand identity design process looks like, so you can see all the work that goes into it. Read more...

How young designers benefit from volunteering

How young designers benefit from volunteering

I often get asked by young, inexperienced designers how to find their first client. My answer is always: find a cause or a non-profit that aligns with your values and your interests, and offer to volunteer. Unless clients are already seeking you out, you need to put in more hours to improve your skills and build a portfolio that shows what you're capable of. Read more...

Branding is a journey, not a one-off project

Branding is a journey, not a one-off project

A brand is never “perfect”—it’s on a trajectory towards perfection, but it will never reach that point. Of course, being closer to that perceived “perfection” is better than being far away from it, that’s why we even bother doing this work, fully aware that we’re in it for the long haul. Read more...

Creativity in digital isolation

Creativity in digital isolation

“Common sense” marketing advice for creators is to publish something every single day. I know many folks who show up daily or almost daily, and it works for them. It’s an excellent marketing technique if you can pull it off. I’m not doing it, and I don’t think it’s the right way for everyone. I want to talk about the positive side of not having to put on a show every day (or every week, or even every month) if you’re not the kind of person who can or wants to do that. Read more...

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