Nela Dunato Art & Design Blog

How to know if you're running a creative business

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I talk about “creative business” a lot here on my blog, in my newsletter, in my services pages and my free offerings. My goal is to address the type of people I most want to help. Some of you may be wondering “Does my business count as creative? How do I know? I’m not an artist, can I still call my biz a creative business? Will someone get offended if I do it?” I get where you’re coming from. It’s that old “I’m not really creative” belief that a lot of people struggle with. In this post I’m going to share my definition of creative business, and what this might mean for you. Read more...

How to be a remarkable blogger and attract loyal readers

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You probably already know that having a blog is great, and that it can do wonderful things for your creative work and business, but you may not be sure if you're doing it “right”, or maybe you still haven't even started publishing your posts. If so, this post is for you. Read more...

What if I don’t like your design?

What if I don't like your design thumb

In over a decade of my design career, no one has ever asked me this question. Yet, I know it must be the #1 question going through my clients’ minds when we set out to work together. Luckily, I’ve spent years perfecting my process to make sure that my clients get exactly what they need, and not only feel pleased, but amazed with the results I provide. Here's what I learned, and how you can make sure you get exactly what you need as a client in your collaborations with designers. Read more...

How to take great sketchbook photos

How to take great sketchbook photos thumb

One of the things that makes me sad is seeing great art photographed in such a way that you can’t appreciate its true beauty. The images are blurry, unfocused, grainy and yellowish, so it’s hard to see the details and the colors as they really are. I’m not a professional photographer, but I know enough to be able to take clear photos that look good on my website and social media – and today, I’ll share some of my tips with you. Read more...

26 creative ways to share your individuality online

Creative ways to share your individuality thumb

Marketing coaches are constantly urging small business owners to “show your personality”, because that’s how you can gain people's trust. This advice is a bit vague, and perhaps you've been wondering how to practically implement it? I’ve compiled a list of different ways you can do it. Read more...

Don't water yourself down for your clients

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I want to share a story of a recent experience I’ve had that really helped me drive home the fact that showing up in my business with the full intensity of my creative voice brings more benefits than drawbacks. Of course, I have many stories about clients who chose to work with me specifically because of my “dark side”, but this one is interesting because the client’s didn’t even consciously realize it. Read more...

Turning down client work when you really need the money

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Maybe you're in a situation where you feel like you can't say no to crappy low paid work for clients from Hell. Maybe you're hearing people's advice on turning down work you don't want to do, but you think it doesn't apply to you, because you can't afford it yet. Today I want to talk about this, since it wasn't that long ago that I was in the exact same situation. Read more...

People over numbers (and why I'll never have pop-ups on my website)

People over numbers thumb

The online marketing community is obsessed with A/B testing and maximizing conversion rates. It may seem a no brainer that if more people do X than Y, then X is clearly better than Y for any business – but what if that’s not true?
What if “better for your business” is not something you can answer with a spreadsheet? What if “better for your business” means you need to include the “soft” stuff that’s impossible to measure with numbers and percentages? Read more...

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