Nela Dunato Art & Design Blog

Devoted to wholeness instead of pursuing success

Devoted to wholeness instead of pursuing success

A rare person can say “Look at all these things I’ve accomplished, now it’s time I take a well deserved break.” There’s always more to achieve. There’s always a way to become better, and to make a bigger impact. It’s my belief now that pure discipline in the service of success doesn’t lead to a life well lived. Read more...

Dream Clients: Myth or Reality?

Dream Clients: Myth or Reality?

Dream clients are actual human beings who have bought your services, and you freakin’ love working with them. Graduating from so-so clients to dream clients takes time, but once you get there, you experience a level of ease and joy in your business that nothing else can replace. Read more...

“The Human Centered Brand” book is out!

“The Human Centered Brand” book is out!

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...

Save time, money & frustration in your business with a brand style guide

Save time, money & frustration in your business with a brand style guide

The greatest time-saving trick of all time that I’ve discovered is having everything written down and accessible wherever I go. There are so many things you could (and in my opinion, should) have written down, and this includes the brand style guide: a document containing your brand elements and assets, so you can review and share them with your team. Read more...

Improve your business & brand with a client journey map

Improve your business & brand with a client journey map

In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Most books on branding are focused on corporations and startups, and require you to implement a bunch of different elements and tools. Then there are books that talk about personal branding. These seem better for the average consultant, but what if you have employees? Is there something else out there for a business like yours? I asked myself the same question, and when I didn’t find it, I decided to create it. Read more...

I made a new thing! Here’s how you can help.

I made a new thing! Here’s how you can help.

In case you still haven't seen one of my dozen announcements, I wrote and self-published a book called The Human Centered Brand, which is coming out on July 30th 2018. I've been working on this book for 18 months (just the book—I've been creating this body of work for much longer than that), so you can imagine it's a pretty big deal for me. Like, possibly the biggest deal since starting my own business. If you want to help me spread the word about this book, read this post. Read more...

How to stay motivated while working on long-term projects

How to stay motivated while working on long-term projects

Working on long-term goals is hard. Our brains are not exactly wired for it—we carry biases that undermine our efforts to become successful at whatever we’ve chosen to do. If we want to achieve something bigger than we’ve ever accomplished before, we need to support ourselves better because willpower alone is not enough. Here are the methods I’ve used to overcome my own unproductive patterns and self-publish my book. Read more...

How to encourage constructive design feedback (video)

How to encourage constructive design feedback (video)

Tired of hearing things like “Make my logo bigger” or “I don't like that blue color” from your clients? Here's what designers and project managers can do to encourage constructive and useful feedback that will make your designs better. This is a video recording and transcript of the talk I gave at the Project Management Zagreb Meetup on February 14, 2018. Read more...

If you love your work, charge more.

If you love your work, charge more.

Often people that do administrative, service or technical jobs think that creative careers are glorified hobbies, and make derogatory remarks about them. Dismissing the specialized skills creative people bring to the marketplace is harmful and unfair. In this article, we'll dissect this pervasive myth that people who love their work shouldn't charge for it. Read more...

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10