If you’ve been exploring logo design services for your upcoming (re)branding project, or you’re learning how to design logos on your own, you’ve probably encountered the term branding guidelines, also called brand identity guidelines, branding manuals, or brand style guides. Branding guidelines are a document that contains a set of rules for how a brand will be visually represented through different media (printed, electronic, video, photography etc.) Read more...
Throughout your life, people have probably told you “You're so good at X, you should be a [something].” If you’ve heard the same thing over and over again, maybe you’ve ended up believing that was what you should do. One thing that many people miss is that the idea of doing something is very different from actually doing something. Read more...
This past weekend I was a speaker at the WordCamp Split conference, and it was a great experience overall. I was taking a lot of notes during the lectures, since that's what I do at conferences, being the nerd that I am. People have responded to them so well, that I decided to also share them here. Read more...
In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...
I'm not a super popular blogger, but I get plenty of email pitches from people who want me to link to their stuff. (I can only imagine what it’s like for people whose readership is much bigger.) Today I've decided to get on my soapbox and tell all those marketers how I feel about their outreach campaign. Read more...
When I tried watercolor for the first time after elementary school, I hated them. When I tried them for the second time, I was frustrated. When I made an attempt at my third watercolor painting, I was hooked. Read more...
Good ideas are cheap – you hear a dozen new ideas every morning before breakfast as you’re scrolling through your newsfeed. They don’t change you. They don’t turn you into a better person. Positive change requires conscious effort. It requires you to think, implement, test and evaluate, and it requires you to make difficult decisions. Read more...
A big part of being human is running into things that make us feel sad, angry, helpless, betrayed, guilty, or any of the rich spectrum of the so-called “negative” emotions. Sometimes, things are just not good. And you’re allowed to not feel good. At the same time, we also don’t want to not feel good forever. We want things to get better. We want to get better. This is what this post is about – all the things I do to make myself feel better. Read more...
What makes a brand premium? What does premium even mean? Premium brands have value propositions that are so different from other products or services in the market, that the comparisons don’t make sense. This enables premium brands to charge 10 times or a 100 times more than their competitors, because they offer something that competitors can’t match. While it may seem like creating a premium brand would be more expensive, it actually doesn’t have to be. Read more...
Productivity tips can only offer you so much. If blog posts could change your thought patterns and habits in an instant, I'd be a mix of Buddha and Neil Gaiman by now. We all know that if you want something to happen, you need to put in the work every day. It's so simple. For this reason I decided to tackle this topic from a different angle, one that is more geared toward understanding yourself and your reluctance to, you know, actually doing the friggin’ work. Read more...