Nela Dunato Art & Design Blog

My logo & brand identity design process explained

My logo & brand identity design process explained

If you’re preparing for your new logo and brand identity design project, I’m sure you have many questions, especially if you’ve never worked with a designer before. In this article I explain what my brand identity design process looks like, so you can see all the work that goes into it. Read more...

How young designers benefit from volunteering

How young designers benefit from volunteering

I often get asked by young, inexperienced designers how to find their first client. My answer is always: find a cause or a non-profit that aligns with your values and your interests, and offer to volunteer. Unless clients are already seeking you out, you need to put in more hours to improve your skills and build a portfolio that shows what you're capable of. Read more...

Branding is a journey, not a one-off project

Branding is a journey, not a one-off project

A brand is never “perfect”—it’s on a trajectory towards perfection, but it will never reach that point. Of course, being closer to that perceived “perfection” is better than being far away from it, that’s why we even bother doing this work, fully aware that we’re in it for the long haul. Read more...

Creativity in digital isolation

Creativity in digital isolation

“Common sense” marketing advice for creators is to publish something every single day. I know many folks who show up daily or almost daily, and it works for them. It’s an excellent marketing technique if you can pull it off. I’m not doing it, and I don’t think it’s the right way for everyone. I want to talk about the positive side of not having to put on a show every day (or every week, or even every month) if you’re not the kind of person who can or wants to do that. Read more...

Do I need to register a trademark with my logo and business name?

Do I need to register a trademark with my logo and business name?

Selecting the perfect business name is a difficult process, and there’s nothing more demotivating than learning someone else has already registered your chosen name. Once you’ve found a name that is available and appropriate for your use, it’s a good idea to protect that name (and the logo graphic) so that your company is the only one that can use it. That’s what trademarks are for. Read more...

Creatives have a responsibility towards social justice + Colorful portrait drawing process

Creatives have a responsibility towards social justice + Colorful portrait drawing process

In today’s episode of Nela’s Art Chat, I’ll show you my process of drawing the ink and watercolor painting “I See Color”, while talking about a somewhat timely subject: how creatives can support social change, and why we should. Our talent and skills have power. We can use those powers to uphold the status quo, or we can use them to inspire and enact change. If you already aren’t convinced why we all need to take a more active role in our society, I hope this video will make you at least consider joining me and thousands of creatives across the world in this effort. Read more...

Stop comparing your art to others + Winter fairy drawing process

Stop comparing your art to others + Winter fairy drawing process

There are positive and beneficial sides to comparing our work to that of other artists, and there are also plenty of drawbacks. In today’s episode of Nela’s Art Chat I’m drawing a magical winter fairy colored pencil portrait while talking about how to productively compare your art with others’ so you can learn from it, and how to change your mindset so you don’t fall into the black hole of hating your own work because it’s not “good enough”. Read more...

3 video sketchbook tour compilation: Watercolor & mixed media

3 video sketchbook tour compilation: Watercolor & mixed media

In the past couple of weeks I've uploaded new recordings of my completed sketchbooks on YouTube, so I'm posting all 3 videos here for your viewing pleasure! The first two are small watercolor sketchbooks featuring seascapes, urban sketches, doodles, and mixed media experiments. The last one is a mixed media art journal featuring all kinds of experimental techniques and approaches to filling sketchbook pages. Read more...

How & why to sell accountability?

How & why to sell accountability?

Sometimes what people really need is not your expertise or your superior knowledge—all they need is someone to hold the time and space for them to show up. If you’re struggling with what to offer to your clients at this time, think about what “accountability” might look like for them. Read more...

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