People outside of the design industry who don’t understand the nuances behind logo design are legitimately confused by the prices. Logo prices vary wildly, from $5 to millions of dollars. What’s the deal? How can the same thing cost $5 and $5 million? I explain it in this post. Read more...
Last year I’ve updated my blog every single week without fail, despite all the client deadlines, long workdays, launches, teaching, traveling and conferences, vacations, burnout... It was quite an eventful year, and my blog kept on ticking like clockwork. Want to know how? Read more...
If you’re anything like me, you’re probably curious about what other creatives use to do their work and run their business. In this post I lay all the high-tech & low-tech tools and software that I use to run my creative graphic design business. Read more...
Unethical freelancers are the worst, and it stings even more when those rotten apples are my own colleagues. I want to make their job of cheating you harder, and your job of finding great freelancers online easier. Here’s what you can do to protect yourself from being taken advantage of. Read more...
Last year, I’ve had the most awful “client from Hell” experience in my 12 years as a professional designer. While the experience itself was horrible, the things that came out of it made my business so much better. Here are the lessons that inspired my transformation toward the next level of professionalism. Read more...
If you've found yourself in a situation without clients and many bills to pay, you might get tempted to start pitching your services to people who haven't heard about you yet. Pitching is not fun, it puts you in an inferior position, and the effectiveness can be hit or miss. Here's what I recommend instead. Read more...
Ideal clients: those mythical creatures all brand strategists talk about. Who are they? How do you find them? How do you charm them so they become your real, not just ideal clients? Maybe those aren't the first questions you should be asking yourself. In fact, by starting your branding strategy with your ideal clients, you might run into some traps. Read more...
Service businesses can’t afford to work with the wrong kinds of clients. We spend so much time immersed in the projects and client communication, and constantly taking on people who are a poor fit will destroy your business. Here are practical ways to use your marketing to repel the wrong clients from your business. Read more...
Wide-eyed, rookie business owners tend to think that everyone in the world who has any use for their products or services is their potential client. And that’s precisely where they go wrong. Having a brand that targets everyone is like not having a brand at all. Read more...
I write a lot about branding on this blog, but I don’t blame you at all if you’re getting sick and tired of hearing this word all the time. Let’s try something different today instead. Let’s drop all pretense of there being any system or formula that you need to know or follow in order to succeed in business. Let’s deconstruct “branding”. Read more...