Blog posts on branding, brand strategy & brand design

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Improve your business & brand with a client journey map

Improve your business & brand with a client journey map

In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Most books on branding are focused on corporations and startups, and require you to implement a bunch of different elements and tools. Then there are books that talk about personal branding. These seem better for the average consultant, but what if you have employees? Is there something else out there for a business like yours? I asked myself the same question, and when I didn’t find it, I decided to create it. Read more...

6 branding myths that may be holding back your business

6 branding myths that may be holding back your business

Small business owners who look up to big corporations to show them how branding is done are left believing in a myriad of misconceptions, and some downright lies. Here are the myths that may be holding you back from designing a human-centered brand that creates a lasting impact. Read more...

Why I don’t teach business owners how to design their own logos

Why I don’t teach business owners how to design their own logos

Let’s not beat around the bush: my design services are not cheap. I wouldn’t call them “expensive”, but for the majority of people who might benefit from them, they’re currently out of reach. I don’t have a problem with that, as there are different designers that offer logos at different price points, so hopefully everyone can find one that’s ideal for them. But there's a huge gap between people who read my articles and enjoy my free resources, and the few people who can actually invest in my services. If I want to assist those who cannot yet afford my help in a deeper way than blog posts or free classes can achieve, I need a more affordable range of products. Read more...

Is your logo sending the right message?

Is your logo sending the right message?

Brand design has a secret language: visual language. A logo has many roles in your business, and perhaps the most important of them is communicating your main brand message to your audience. In this post, I explain how visual design works, and list 4 types of brand messages you can create for your business. Read more...

Hyperfocused vs. holistic brand: which one is better for you?

Hyperfocused vs. holistic brand: which one is better for you?

When it comes to the very highest level of branding and marketing approaches, currently I see two currents: “Be focused” or “Be all of who you are”. Which one should you adopt? It’s not a decision anyone else can make for you. What I can do is give you pros and cons for both to help you make the right choice—so let's do that. Read more...

How to avoid getting ripped off by a logo designer

How to avoid getting ripped off by a logo designer

Unethical freelancers are the worst, and it stings even more when those rotten apples are my own colleagues. I want to make their job of cheating you harder, and your job of finding great freelancers online easier. Here’s what you can do to protect yourself from being taken advantage of. Read more...

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