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Small business owners who look up to big corporations to show them how branding is done are left believing in a myriad of misconceptions, and some downright lies. Here are the myths that may be holding you back from designing a human-centered brand that creates a lasting impact. Read more...
Let’s not beat around the bush: my design services are not cheap. I wouldn’t call them “expensive”, but for the majority of people who might benefit from them, they’re currently out of reach. I don’t have a problem with that, as there are different designers that offer logos at different price points, so hopefully everyone can find one that’s ideal for them. But there's a huge gap between people who read my articles and enjoy my free resources, and the few people who can actually invest in my services. If I want to assist those who cannot yet afford my help in a deeper way than blog posts or free classes can achieve, I need a more affordable range of products. Read more...
Brand design has a secret language: visual language. A logo has many roles in your business, and perhaps the most important of them is communicating your main brand message to your audience. In this post, I explain how visual design works, and list 4 types of brand messages you can create for your business. Read more...
Design is not just for designers. Everyone uses design at some point—whether it’s making a presentation for a conference talk, printing “Lost dog” posters, or creating social media graphics to promote your business. Check out some of the most common beginner design mistakes, and how to fix them. Read more...
Logos come in different shapes and types, and choosing the right one for your business can seem like an overwhelming task. Here are the 3 types of logos, and how to decide which one’s the best fit for your business, product, band or creative project. Read more...
When it comes to the very highest level of branding and marketing approaches, currently I see two currents: “Be focused” or “Be all of who you are”. Which one should you adopt? It’s not a decision anyone else can make for you. What I can do is give you pros and cons for both to help you make the right choice—so let's do that. Read more...
People outside of the design industry who don’t understand the nuances behind logo design are legitimately confused by the prices. Logo prices vary wildly, from $5 to millions of dollars. What’s the deal? How can the same thing cost $5 and $5 million? I explain it in this post. Read more...
Unethical freelancers are the worst, and it stings even more when those rotten apples are my own colleagues. I want to make their job of cheating you harder, and your job of finding great freelancers online easier. Here’s what you can do to protect yourself from being taken advantage of. Read more...
Ideal clients: those mythical creatures all brand strategists talk about. Who are they? How do you find them? How do you charm them so they become your real, not just ideal clients? Maybe those aren't the first questions you should be asking yourself. In fact, by starting your branding strategy with your ideal clients, you might run into some traps. Read more...
Wide-eyed, rookie business owners tend to think that everyone in the world who has any use for their products or services is their potential client. And that’s precisely where they go wrong. Having a brand that targets everyone is like not having a brand at all. Read more...