Blog posts on branding, brand strategy & brand design

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Ready to dive in and do some real work on your brand? Check out my new book The Human Centered Brand.


Consistency in visual branding shouldn’t be boring

Consistency in visual branding shouldn’t be boring

When you’re a creative person, you’re naturally pulled towards new things, experimenting, and reinventing yourself. Doing things consistently and predictably sounds like a total chore. Is this resistance to “being stuck in a box” preventing you from being consistent in your branding? If so, this post it for you. Read more...

Dream Clients: Myth or Reality?

Dream Clients: Myth or Reality?

Dream clients are actual human beings who have bought your services, and you freakin’ love working with them. Graduating from so-so clients to dream clients takes time, but once you get there, you experience a level of ease and joy in your business that nothing else can replace. Read more...

“The Human Centered Brand” book is out!

“The Human Centered Brand” book is out!

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...

Save time, money & frustration in your business with a brand style guide

Save time, money & frustration in your business with a brand style guide

The greatest time-saving trick of all time that I’ve discovered is having everything written down and accessible wherever I go. There are so many things you could (and in my opinion, should) have written down, and this includes the brand style guide: a document containing your brand elements and assets, so you can review and share them with your team. Read more...

Improve your business & brand with a client journey map

Improve your business & brand with a client journey map

In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Human Centered Branding: Filling the Gap between Personal & Corporate Branding

Most books on branding are focused on corporations and startups, and require you to implement a bunch of different elements and tools. Then there are books that talk about personal branding. These seem better for the average consultant, but what if you have employees? Is there something else out there for a business like yours? I asked myself the same question, and when I didn’t find it, I decided to create it. Read more...

6 branding myths that may be holding back your business

6 branding myths that may be holding back your business

Small business owners who look up to big corporations to show them how branding is done are left believing in a myriad of misconceptions, and some downright lies. Here are the myths that may be holding you back from designing a human-centered brand that creates a lasting impact. Read more...

Why I don’t teach business owners how to design their own logos

Why I don’t teach business owners how to design their own logos

Let’s not beat around the bush: my design services are not cheap. I wouldn’t call them “expensive”, but for the majority of people who might benefit from them, they’re currently out of reach. I don’t have a problem with that, as there are different designers that offer logos at different price points, so hopefully everyone can find one that’s ideal for them. But there's a huge gap between people who read my articles and enjoy my free resources, and the few people who can actually invest in my services. If I want to assist those who cannot yet afford my help in a deeper way than blog posts or free classes can achieve, I need a more affordable range of products. Read more...

Is your logo sending the right message?

Is your logo sending the right message?

Brand design has a secret language: visual language. A logo has many roles in your business, and perhaps the most important of them is communicating your main brand message to your audience. In this post, I explain how visual design works, and list 4 types of brand messages you can create for your business. Read more...

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