Blog posts on branding, brand strategy & brand design

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Artist’s guide to designing attractive blog images

Artist’s guide to designing attractive blog images

Creating beautiful blog post illustrations can be time consuming. Sometimes, creating the perfect feature image for a post takes just as much time as writing it. In my search for the perfect solution – blog post images that are both visually appealing and easy to make – I tested many different techniques, and in this post I share some of my tips with you. Read more...

What if I don’t like your design?

What if I don’t like your design?

In over a decade of my design career, no one has ever asked me this question. Yet, I know it must be the #1 question going through my clients’ minds when we set out to work together. Luckily, I’ve spent years perfecting my process to make sure that my clients get exactly what they need, and not only feel pleased, but amazed with the results I provide. Here's what I learned, and how you can make sure you get exactly what you need as a client in your collaborations with designers. Read more...

26 creative ways to share your individuality online

26 creative ways to share your individuality online

Marketing coaches are constantly urging small business owners to “show your personality”, because that’s how you can gain people's trust. This advice is a bit vague, and perhaps you've been wondering how to practically implement it? I’ve compiled a list of different ways you can do it. Read more...

Don't water yourself down for your clients

Don't water yourself down for your clients

I want to share a story of a recent experience I’ve had that really helped me drive home the fact that showing up in my business with the full intensity of my creative voice brings more benefits than drawbacks. Of course, I have many stories about clients who chose to work with me specifically because of my “dark side”, but this one is interesting because the client’s didn’t even consciously realize it. Read more...

Is your business a bargain bin brand?

Is your business a bargain bin brand?

Have you ever stopped to analyze your brand objectively? And if so, what have you found?
Most business owners have no idea what their brand actually means for their bottom line. Nobody told them how people respond to design, and about the power of the first impression. In this article I wrote what I want business owners to know, and hope that with this knowledge, you will be equipped to make a decision that's best for you and your business (whether that means working with a brand designer or not). Read more...

NelaDunato.com website rebrand case study

NelaDunato.com website rebrand case study

There is a term in the online business worlds called “website shame”. Many of us are very familiar with it. Perhaps you too have felt ashamed over how woefully inadequate your website was. Perhaps you cringed every time you gave the link to a potential client, because you were afraid it will ruin the great first impression they just had with you.
You wouldn’t believe it, but designers can feel the same way. I certainly felt like my website was not doing a good enough job of presenting my work for a loooong time.
Here’s an overview of my redesign process and the reasoning behind it. Read more...

6 signs you need a new logo (and the story of my logo redesign)

6 signs you need a new logo (and the story of my logo redesign)

Logo redesign is something most business owners would like to avoid, because it means having to change all your graphics and documents, and let's face it – it's a headache.
In this post I share my own experience of going through this process, and 6 very compelling reasons why you might want to consider it as well. Read more...

Beginner's Guide to Visual Design Services

Beginner's Guide to Visual Design Services

New business owners get overwhelmed with all the options when it comes to professional presentation. Additionally, each type of design service is a special beast with its own science behind it, and people often specialize in one area. In this guide I give an overview of the most common visual design services for small businesses, and you'll be able to tell if you need it right now or may need it later, and how much to budget for it. Read more...

How To Write A Design Brief And Be A Glorious Client

How To Write A Design Brief And Be A Glorious Client

Often when I'm talking with new clients about their goals for the branding or website design project, they half-apologetically say something along the lines of 'I'm not sure what I want in terms of design'. What they really wonder is, how do I convey my ideas to a designer if I'm not a visual type? I'm telling you that you don't need to worry about that. Read more...

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