Blog posts on branding, brand strategy & brand design

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Case Study: Rikon Hand-lettered Logo Design Process

Case Study: Rikon Hand-lettered Logo Design Process

Rikon is a sci-fi and fantasy convention held annually in Rijeka, Croatia. Even though it has a longstanding tradition (since 1997), it never had a logo. I set out on a task to create the logo design and branding guidelines for this convention that caters to a variety of interests and age groups. See my hand lettered logo design process from sketch to finish! Read more...

Case study: Wild Moon Spirit logo design process

Case study: Wild Moon Spirit logo design process

When I asked people what they would like to know about logo design so I can write about it, most of them were confused about the process itself, and they didn't know if it's bad if they have no idea what they'd want their logo to look like. In this post I share the entire logo design process for one of my clients, so you can get all the inside info about what goes into making a logo, from sketch to finish. Read more...

How to create a brand for your business on a budget

How to create a brand for your business on a budget

If you're just launching your new business or creative venture, you're probably on a tight budget. Designers (myself included) insist that you should not be skimping on the quality of your presentation, but I understand that it's difficult to invest upfront in something that you aren't even sure will take off. So let's skip the preaching how you should absolutely let a professional do your branding and visual identity (it kind of goes without saying). I'll give you some tips how to handle it if you absolutely can't afford it right now, or at least not all of it. Read more...

A small change in my branding

A small change in my branding

When I started my website, I wrote about my branding and how it came to be. I wanted NelaDunato.com to embody all my creative work and hobbies, so that people may see the entirety of who I am, and not just one facet. However the homepage image was bugging me a bit. The image I wanted to portray was 'I do all these different things, and I'm managing it well! No reason to specialize, you can trust me even though I claim I can do the job that normally takes 3 people to accomplish!' I'm not sure if that's what came through. All I know is that I did some heavy soul-searching in the past 6 months... Read more...

inObscuro hand lettered logo design process

inObscuro hand lettered logo design process

inobscuro.com has been my homepage since 2005 and we went through a lot of changes together. I decided to infuse new life into my website and I started with creating a hand-lettered logo for it. See my entire process from conceptualization and sketch phase, to the finished design! Read more...

Komfor band hand lettered logo design process

Komfor band hand lettered logo design process

Komfor is a band that plays mostly acoustic, ambiental music. Their music is very authentic, and nature is an important influence in their music and texts. These are all the qualities I wanted the logo to portray in appearance, but also in execution, so I decided to make a hand-lettered logo using traditional tools. See my entire process from sketch to finish! Read more...

Rethinking my online identity and personal brand

Rethinking my online identity and personal brand

For a long time I had a separate art portfolio on one domain, and commercial design work on the other. I did it because I wanted my portfolio to be more professional but after I while I realized that it was difficult to maintain. My two domains only illustrated what was evident in my life as well. I was leading a double life — being a proper designer with a day job, and in my free time I was as an independent artist with illustration aspirations. Finally I decided it was time for change... Read more...

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