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Many people don’t use their logos to their full potential. Then there are others who commission a logo expecting that it will somehow magically fix their business and increase their sales. We have to talk about what logos can realistically achieve for your business, and what they can’t. Read more...
If you're having trouble finding branding advice that's perfect for you in the forest of information that's available out there, I've created a free tool that will help you get tailored advice based on where you're currently at. Take this fun quiz and learn how to grow your brand into the next stage! Read more...
Most people when they hear the words “premium brand” imagine a luxury brand: Cartier, Tiffany, designer clothes, vintage champagne, 95% fair trade cocoa chocolate with edible 24-karat gold flakes. You may be feeling this way about the word “premium”, too. But in truth, you may already be using premium products and services yourself, without even knowing it. Read more...
While the answer to this question may seem obvious to me and other designers, business owners aren't always clear on that. I divide the evolution of every small business into two distinct stages, and here are my recommendations for each one. Read more...
If you’ve been exploring logo design services for your upcoming (re)branding project, or you’re learning how to design logos on your own, you’ve probably encountered the term branding guidelines, also called brand identity guidelines, branding manuals, or brand style guides. Branding guidelines are a document that contains a set of rules for how a brand will be visually represented through different media (printed, electronic, video, photography etc.) Read more...
In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...
What makes a brand premium? What does premium even mean? Premium brands have value propositions that are so different from other products or services in the market, that the comparisons don’t make sense. This enables premium brands to charge 10 times or a 100 times more than their competitors, because they offer something that competitors can’t match. While it may seem like creating a premium brand would be more expensive, it actually doesn’t have to be. Read more...
Creating beautiful blog post illustrations can be time consuming. Sometimes, creating the perfect feature image for a post takes just as much time as writing it. In my search for the perfect solution – blog post images that are both visually appealing and easy to make – I tested many different techniques, and in this post I share some of my tips with you. Read more...
In over a decade of my design career, no one has ever asked me this question. Yet, I know it must be the #1 question going through my clients’ minds when we set out to work together. Luckily, I’ve spent years perfecting my process to make sure that my clients get exactly what they need, and not only feel pleased, but amazed with the results I provide. Here's what I learned, and how you can make sure you get exactly what you need as a client in your collaborations with designers. Read more...
Marketing coaches are constantly urging small business owners to “show your personality”, because that’s how you can gain people's trust. This advice is a bit vague, and perhaps you've been wondering how to practically implement it? I’ve compiled a list of different ways you can do it. Read more...