Blog posts on branding

inObscuro hand lettered logo design process

inObscuro hand lettered logo design process

inobscuro.com has been my homepage since 2005 and we went through a lot of changes together. I decided to infuse new life into my website and I started with creating a hand-lettered logo for it. See my entire process from conceptualization and sketch phase, to the finished design! Read more...

Komfor band hand lettered logo design process

Komfor band hand lettered logo design process

Komfor is a band that plays mostly acoustic, ambiental music. Their music is very authentic, and nature is an important influence in their music and texts. These are all the qualities I wanted the logo to portray in appearance, but also in execution, so I decided to make a hand-lettered logo using traditional tools. See my entire process from sketch to finish! Read more...

Rethinking my online identity and personal brand

Rethinking my online identity and personal brand

For a long time I had a separate art portfolio on one domain, and commercial design work on the other. I did it because I wanted my portfolio to be more professional but after I while I realized that it was difficult to maintain. My two domains only illustrated what was evident in my life as well. I was leading a double life — being a proper designer with a day job, and in my free time I was as an independent artist with illustration aspirations. Finally I decided it was time for change... Read more...

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