Blog posts on creative business & entrepreneurship

How do I know what I’m buying? – Logo design & spec work

How do I know what I’m buying? – Logo design & spec work

I’m fully aware of the risks my clients take when working with me. I used to think I should be offering money-back guarantees, endless revisions, or doing exactly what they tell me to do to make sure they’re happy. Thankfully, I learned quite a bit over the years and I no longer think that. I do one revision within the scope of the project, and only offer a refund in case I cancel the project. I know where the real value of my work lies, and I want to share these thoughts with you today. Read more...

My journey of self-publishing a non-fiction book, part 1: Motivation, planning & writing

My journey of self-publishing a non-fiction book, part 1: Motivation, planning & writing

It wasn’t easy to create a book, and it took way longer than I thought it would. In this series of articles I’ll talk about the whole process, and why I made certain decisions along the way. It’s not intended as advice, but I hope it provides some insight in case you want to self-publish a book of your own. In the first part I cover: why write a book in the first place, how to decide on a topic, how to find the time to write, and the behind-the-scenes of my writing process. Read more...

Real friends pay full price

Real friends pay full price

If you own a business or do creative work for a living, it’s very likely that some (or a lot) of your clients are friends and family. That’s great, right? However, some of your friends and family might think they’re entitled to a discount just because they know you. My stance on this is that friends and family should pay the full price like everyone else, and in this post I explain why that is. Read more...

Dream Clients: Myth or Reality?

Dream Clients: Myth or Reality?

Dream clients are actual human beings who have bought your services, and you freakin’ love working with them. Graduating from so-so clients to dream clients takes time, but once you get there, you experience a level of ease and joy in your business that nothing else can replace. Read more...

“The Human Centered Brand” book is out!

“The Human Centered Brand” book is out!

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...

Improve your business & brand with a client journey map

Improve your business & brand with a client journey map

In this article, I share a practical technique I teach in my workshop for freelancers and agencies, called the client journey mapping. This method is useful not only for your branding efforts, but has all sorts of other benefits as well. It enables you to see your business with fresh eyes, patch holes in your client process, and create a delightful client experience. Read more...

If you love your work, charge more.

If you love your work, charge more.

Often people that do administrative, service or technical jobs think that creative careers are glorified hobbies, and make derogatory remarks about them. Dismissing the specialized skills creative people bring to the marketplace is harmful and unfair. In this article, we'll dissect this pervasive myth that people who love their work shouldn't charge for it. Read more...

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