Blog posts on creative business & entrepreneurship

The hidden blocks of business growth (it's not your mindset)

The hidden blocks of business growth (it's not your mindset)

If you're anything like me, you've got too many projects you're working on in various stages of completion. There are many things you want to “get around to eventually” that you know would be helpful to your business. Contrary to popular opinion, success is not out of your reach because you don't know what to do. I know you do. There's something else at work here, and I'll tell you what it is. Read more...

9 marketing lessons from a “natural” marketer

9 marketing lessons from a “natural” marketer

My marketing was the most effective when I wasn't aware what I was doing is in fact marketing. I was completely oblivious to the concept, yet I did things right. Where did I learn that? I have no idea. My theory is that the best kind of marketing is indistinguishable from a regular conversation people have in real life. The same skills we use to get around in relationships are essential to any marketing endeavor. Read more...

How to make an impression at a big in-person event

How to make an impression at a big in-person event

In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...

Why “good ideas” never happen & why you can't avoid difficult decisions

Why “good ideas” never happen & why you can't avoid difficult decisions

Good ideas are cheap – you hear a dozen new ideas every morning before breakfast as you’re scrolling through your newsfeed. They don’t change you. They don’t turn you into a better person. Positive change requires conscious effort. It requires you to think, implement, test and evaluate, and it requires you to make difficult decisions. Read more...

The vital elements of a premium brand

The vital elements of a premium brand

What makes a brand premium? What does premium even mean? Premium brands have value propositions that are so different from other products or services in the market, that the comparisons don’t make sense. This enables premium brands to charge 10 times or a 100 times more than their competitors, because they offer something that competitors can’t match. While it may seem like creating a premium brand would be more expensive, it actually doesn’t have to be. Read more...

How to know when to quit a marketing practice

How to know when to quit a marketing practice

Typically when we think about business and marketing, we think about adding and optimizing stuff, not eliminating. However, the process of removing things from our plate is just as important. Not all marketing tactics are suited for all people, and no matter what the “experts” say, not all of them will work for every business. Read more...

My Design Philosophy

My Design Philosophy

Designers are humans, and as much as we strive to keep our process objective and logical, each of us is a unique snowflake and brings our own life experiences into the work that we do. Not every designer is a good fit for every project or client. I’ll outline some of my beliefs about design and business, so you can decide whether my approach is what you need. Read more...

The #1 reason your website fails to attract clients

The #1 reason your website fails to attract clients

Many times in the past I've helped entrepreneurs by building their website, but after the official launch, nothing has changed for them. They didn't fill their website with engaging content to begin with, and they never updated their blog. Their brand new shiny site didn’t attract any attention, because people had no reason to go there. A website that fails to interest your potential clients and provide them with the kind of information they need is no better than not having a website at all. Read more...

How to know if you're running a creative business

How to know if you're running a creative business

I talk about “creative business” a lot here on my blog, in my newsletter, in my services pages and my free offerings. My goal is to address the type of people I most want to help. Some of you may be wondering “Does my business count as creative? How do I know? I’m not an artist, can I still call my biz a creative business? Will someone get offended if I do it?” I get where you’re coming from. It’s that old “I’m not really creative” belief that a lot of people struggle with. In this post I’m going to share my definition of creative business, and what this might mean for you. Read more...

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