Blog posts on creative business & entrepreneurship

How to know if you're running a creative business

How to know if you're running a creative business

I talk about “creative business” a lot here on my blog, in my newsletter, in my services pages and my free offerings. My goal is to address the type of people I most want to help. Some of you may be wondering “Does my business count as creative? How do I know? I’m not an artist, can I still call my biz a creative business? Will someone get offended if I do it?” I get where you’re coming from. It’s that old “I’m not really creative” belief that a lot of people struggle with. In this post I’m going to share my definition of creative business, and what this might mean for you. Read more...

How to be a remarkable blogger and attract loyal readers

How to be a remarkable blogger and attract loyal readers

You probably already know that having a blog is great, and that it can do wonderful things for your creative work and business, but you may not be sure if you're doing it “right”, or maybe you still haven't even started publishing your posts. If so, this post is for you. Read more...

26 creative ways to share your individuality online

26 creative ways to share your individuality online

Marketing coaches are constantly urging small business owners to “show your personality”, because that’s how you can gain people's trust. This advice is a bit vague, and perhaps you've been wondering how to practically implement it? I’ve compiled a list of different ways you can do it. Read more...

Don't water yourself down for your clients

Don't water yourself down for your clients

I want to share a story of a recent experience I’ve had that really helped me drive home the fact that showing up in my business with the full intensity of my creative voice brings more benefits than drawbacks. Of course, I have many stories about clients who chose to work with me specifically because of my “dark side”, but this one is interesting because the client’s didn’t even consciously realize it. Read more...

Turning down client work when you really need the money

Turning down client work when you really need the money

Maybe you're in a situation where you feel like you can't say no to crappy low paid work for clients from Hell. Maybe you're hearing people's advice on turning down work you don't want to do, but you think it doesn't apply to you, because you can't afford it yet. Today I want to talk about this, since it wasn't that long ago that I was in the exact same situation. Read more...

People over numbers (and why I'll never have pop-ups on my website)

People over numbers (and why I'll never have pop-ups on my website)

The online marketing community is obsessed with A/B testing and maximizing conversion rates. It may seem a no brainer that if more people do X than Y, then X is clearly better than Y for any business – but what if that’s not true?
What if “better for your business” is not something you can answer with a spreadsheet? What if “better for your business” means you need to include the “soft” stuff that’s impossible to measure with numbers and percentages? Read more...

How to overcome information addiction

How to overcome information addiction

Information addiction can be a huge block to growing our business. If you see this as a problem in your own life, you may be wondering how you can deal with that. Here are some things that helped me, and I hope they’ll give you some ideas to try out. Read more...

15 ways to infuse creativity into your boring business tasks

15 ways to infuse creativity into your boring business tasks

No matter how wild, beautiful and free your creative work is, there are some things you need to do so your business could thrive that are just booooriiiiiiing. Maybe you postpone things that are essential to keeping your life and work running smoothly because you’re either intimidated by these tasks, or the very thought of doing them is exhausting. I wrote a bunch of ideas how you can approach your boring, tedious and fear-inducing tasks to make them slightly less terrifying and dull. Read more...

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