Blog posts on creative business & entrepreneurship

How to stay sane during launches

How to stay sane during launches

If you’re any type of creator, there are going to be times in your life when you’ll be required to “launch” something. We think of launches in terms of websites, courses, books, retreats etc. but the same things apply when you organize an art show or prepare for a crafts fair, a big show, speaking engagement etc.
My experience with launching comes mostly from organizing live events in the past 5 years. Here are some tips on what you can do to prepare for and survive an extended period of time when nothing is normal. Read more...

Is your business a bargain bin brand?

Is your business a bargain bin brand?

Have you ever stopped to analyze your brand objectively? And if so, what have you found?
Most business owners have no idea what their brand actually means for their bottom line. Nobody told them how people respond to design, and about the power of the first impression. In this article I wrote what I want business owners to know, and hope that with this knowledge, you will be equipped to make a decision that's best for you and your business (whether that means working with a brand designer or not). Read more...

Beginner's Guide to Visual Design Services

Beginner's Guide to Visual Design Services

New business owners get overwhelmed with all the options when it comes to professional presentation. Additionally, each type of design service is a special beast with its own science behind it, and people often specialize in one area. In this guide I give an overview of the most common visual design services for small businesses, and you'll be able to tell if you need it right now or may need it later, and how much to budget for it. Read more...

What does it mean to be professional?

What does it mean to be professional?

Popular marketing advice for small business owners is to be authentic and transparent online. But some of us who may be careful about what we put out in public are asking ourselves the question: is too much authenticity unprofessional? That's a valid question. After all, we grew up in a society that generally shuns authenticity like the plague, and showing our true self to the world feels extremely risky. Read more...

How To Write A Design Brief And Be A Glorious Client

How To Write A Design Brief And Be A Glorious Client

Often when I'm talking with new clients about their goals for the branding or website design project, they half-apologetically say something along the lines of 'I'm not sure what I want in terms of design'. What they really wonder is, how do I convey my ideas to a designer if I'm not a visual type? I'm telling you that you don't need to worry about that. Read more...

Sell Your Idea Before It's Ready

Sell Your Idea Before It's Ready

In the start-up world people often present early concepts of their work because they don't want to put thousands of hours of work and boatloads of money into something that isn't even interesting or useful to other people. And what do most of us do? We wait until we build it — no actually, we wait until we perfect it — and then we show it to the world. Read more...

6 Things I've Learned From a Successful Blogger (And How I've Applied Them)

6 Things I've Learned From a Successful Blogger (And How I've Applied Them)

About a month ago I took part in a free CreativeLive workshop Build a Successful Creative Blog taught by April Bowles-Olin of Blacksburg Belle. Some of us who attended decided to create a blog tour, highlighting our biggest takeaways. If you want to learn how to improve your blog (or start a new one) definitely read this post, and the other posts in the series. Read more...

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