Blog posts on creative business & entrepreneurship

Turning down client work when you really need the money

Turning down client work when you really need the money

Maybe you're in a situation where you feel like you can't say no to crappy low paid work for clients from Hell. Maybe you're hearing people's advice on turning down work you don't want to do, but you think it doesn't apply to you, because you can't afford it yet. Today I want to talk about this, since it wasn't that long ago that I was in the exact same situation. Read more...

People over numbers (and why I'll never have pop-ups on my website)

People over numbers (and why I'll never have pop-ups on my website)

The online marketing community is obsessed with A/B testing and maximizing conversion rates. It may seem a no brainer that if more people do X than Y, then X is clearly better than Y for any business – but what if that’s not true?
What if “better for your business” is not something you can answer with a spreadsheet? What if “better for your business” means you need to include the “soft” stuff that’s impossible to measure with numbers and percentages? Read more...

How to overcome information addiction

How to overcome information addiction

Information addiction can be a huge block to growing our business. If you see this as a problem in your own life, you may be wondering how you can deal with that. Here are some things that helped me, and I hope they’ll give you some ideas to try out. Read more...

15 ways to infuse creativity into your boring business tasks

15 ways to infuse creativity into your boring business tasks

No matter how wild, beautiful and free your creative work is, there are some things you need to do so your business could thrive that are just booooriiiiiiing. Maybe you postpone things that are essential to keeping your life and work running smoothly because you’re either intimidated by these tasks, or the very thought of doing them is exhausting. I wrote a bunch of ideas how you can approach your boring, tedious and fear-inducing tasks to make them slightly less terrifying and dull. Read more...

How to stay sane during launches

How to stay sane during launches

If you’re any type of creator, there are going to be times in your life when you’ll be required to “launch” something. We think of launches in terms of websites, courses, books, retreats etc. but the same things apply when you organize an art show or prepare for a crafts fair, a big show, speaking engagement etc.
My experience with launching comes mostly from organizing live events in the past 5 years. Here are some tips on what you can do to prepare for and survive an extended period of time when nothing is normal. Read more...

Is your business a bargain bin brand?

Is your business a bargain bin brand?

Have you ever stopped to analyze your brand objectively? And if so, what have you found?
Most business owners have no idea what their brand actually means for their bottom line. Nobody told them how people respond to design, and about the power of the first impression. In this article I wrote what I want business owners to know, and hope that with this knowledge, you will be equipped to make a decision that's best for you and your business (whether that means working with a brand designer or not). Read more...

Beginner's Guide to Visual Design Services

Beginner's Guide to Visual Design Services

New business owners get overwhelmed with all the options when it comes to professional presentation. Additionally, each type of design service is a special beast with its own science behind it, and people often specialize in one area. In this guide I give an overview of the most common visual design services for small businesses, and you'll be able to tell if you need it right now or may need it later, and how much to budget for it. Read more...

What does it mean to be professional?

What does it mean to be professional?

Popular marketing advice for small business owners is to be authentic and transparent online. But some of us who may be careful about what we put out in public are asking ourselves the question: is too much authenticity unprofessional? That's a valid question. After all, we grew up in a society that generally shuns authenticity like the plague, and showing our true self to the world feels extremely risky. Read more...

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