Blog posts on creative business & entrepreneurship

Should I turn my hobby into a job?

Should I turn my hobby into a job?

I'm a bit of an expert on the subject because all my work experience was based on my hobbies. I never trained to become a creative professional, it just happened that I was offered opportunities to make a living with my hobbies because people saw what I was doing for fun and offered me money to do it! Isn't it amazing when that happens? Well, I've learned that it isn't just sunshine and roses, and it doesn't work for all people and all kinds of hobbies. Read this post to learn the potential pitfalls of turning your hobby into your full time job. Read more...

How to create a brand for your business on a budget

How to create a brand for your business on a budget

If you're just launching your new business or creative venture, you're probably on a tight budget. Designers (myself included) insist that you should not be skimping on the quality of your presentation, but I understand that it's difficult to invest upfront in something that you aren't even sure will take off. So let's skip the preaching how you should absolutely let a professional do your branding and visual identity (it kind of goes without saying). I'll give you some tips how to handle it if you absolutely can't afford it right now, or at least not all of it. Read more...

Top 10 things you can do when your creative business is slow

Top 10 things you can do when your creative business is slow

Most creatives I know are very, very busy. We always have more ideas than time to execute them. But in the rare event that you — a designer, an illustrator, an artist, a photographer or a craftsman — find yourself out of work and without any ideas what to do about it, here are some suggestions. Some of these are also great content marketing ideas for creatives that I have personally found to work very well. Read more...

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