Blog posts on graphic design

How designers and clients benefit from long-term relationships

How designers and clients benefit from long-term relationships

There are businesses who seem to burn through creative talent faster than their dirty socks. And then there are business owners who stick with their creative service providers for years, recommending them to anyone who will listen. The latter one is just beautiful when it happens. You can’t force it, but you can do your best to encourage it—whether you’re a client or a freelancer. Read more...

Why I don’t teach business owners how to design their own logos

Why I don’t teach business owners how to design their own logos

Let’s not beat around the bush: my design services are not cheap. I wouldn’t call them “expensive”, but for the majority of people who might benefit from them, they’re currently out of reach. I don’t have a problem with that, as there are different designers that offer logos at different price points, so hopefully everyone can find one that’s ideal for them. But there's a huge gap between people who read my articles and enjoy my free resources, and the few people who can actually invest in my services. If I want to assist those who cannot yet afford my help in a deeper way than blog posts or free classes can achieve, I need a more affordable range of products. Read more...

Is your logo sending the right message?

Is your logo sending the right message?

Brand design has a secret language: visual language. A logo has many roles in your business, and perhaps the most important of them is communicating your main brand message to your audience. In this post, I explain how visual design works, and list 4 types of brand messages you can create for your business. Read more...

How to avoid getting ripped off by a logo designer

How to avoid getting ripped off by a logo designer

Unethical freelancers are the worst, and it stings even more when those rotten apples are my own colleagues. I want to make their job of cheating you harder, and your job of finding great freelancers online easier. Here’s what you can do to protect yourself from being taken advantage of. Read more...

Watch my talk: End Design Revision Hell (video)

Watch my talk: End Design Revision Hell (video)

Design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste determining the outcome of the project, and endless revisions that postpone the website launch date. In this talk you'll learn the two biggest mistakes designers and other freelancers make in their process, and how to fix them so your design concepts get accepted faster. Read more...

Avoid panic: Start looking for a designer before you need one

Avoid panic: Start looking for a designer before you need one

Every now and then a business owner inquires about my availability, and I have to turn down their project because they want me to start working on it immediately, which just isn't possible. Many business owners are very bad at planning, which is why they only think of looking for help at the very last minute. If you’re a business owner, it would be wise for you to be actively looking for potential people to hire all the time. Here’s why. Read more...

Design contests suck. Don’t do them.

Design contests suck. Don’t do them.

Every now and then a friend will forward me a post about a design or an illustration contest. I never apply. I never forward it to my colleagues, either. Not even when it’s my friends who organize the contest. I just won’t do it because I oppose the idea of contests in principle. Here’s why. Read more...

  1. 1
  2. 2
  3. 3
  4. 4