Blog posts on graphic design

Design contests suck. Don’t do them.

Design contests suck. Don’t do them.

Every now and then a friend will forward me a post about a design or an illustration contest. I never apply. I never forward it to my colleagues, either. Not even when it’s my friends who organize the contest. I just won’t do it because I oppose the idea of contests in principle. Here’s why. Read more...

Branding guidelines (style guides) demystified

Branding guidelines (style guides) demystified

If you’ve been exploring logo design services for your upcoming (re)branding project, or you’re learning how to design logos on your own, you’ve probably encountered the term branding guidelines, also called brand identity guidelines, branding manuals, or brand style guides. Branding guidelines are a document that contains a set of rules for how a brand will be visually represented through different media (printed, electronic, video, photography etc.) Read more...

WordCamp Split 2016 Conference Sketchnotes

WordCamp Split 2016 Conference Sketchnotes

This past weekend I was a speaker at the WordCamp Split conference, and it was a great experience overall. I was taking a lot of notes during the lectures, since that's what I do at conferences, being the nerd that I am. People have responded to them so well, that I decided to also share them here. Read more...

How to make an impression at a big in-person event

How to make an impression at a big in-person event

In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...

The vital elements of a premium brand

The vital elements of a premium brand

What makes a brand premium? What does premium even mean? Premium brands have value propositions that are so different from other products or services in the market, that the comparisons don’t make sense. This enables premium brands to charge 10 times or a 100 times more than their competitors, because they offer something that competitors can’t match. While it may seem like creating a premium brand would be more expensive, it actually doesn’t have to be. Read more...

Don't send an artist to do a designer's job

Don't send an artist to do a designer's job

Being an artist as well as a designer, I have some unique insight into what skills are needed in each field. Unfortunately, most artists take on design jobs that are way above their skill level, and this can seriously compromise a project. In this post I explain how a designer's job is different from that of an artist's, and how to make sure you hire the right person. Read more...

My Design Philosophy

My Design Philosophy

Designers are humans, and as much as we strive to keep our process objective and logical, each of us is a unique snowflake and brings our own life experiences into the work that we do. Not every designer is a good fit for every project or client. I’ll outline some of my beliefs about design and business, so you can decide whether my approach is what you need. Read more...

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