Blog posts on graphic design

NelaDunato.com website rebrand case study

NelaDunato.com website rebrand case study

There is a term in the online business worlds called “website shame”. Many of us are very familiar with it. Perhaps you too have felt ashamed over how woefully inadequate your website was. Perhaps you cringed every time you gave the link to a potential client, because you were afraid it will ruin the great first impression they just had with you.
You wouldn’t believe it, but designers can feel the same way. I certainly felt like my website was not doing a good enough job of presenting my work for a loooong time.
Here’s an overview of my redesign process and the reasoning behind it. Read more...

6 signs you need a new logo (and the story of my logo redesign)

6 signs you need a new logo (and the story of my logo redesign)

Logo redesign is something most business owners would like to avoid, because it means having to change all your graphics and documents, and let's face it – it's a headache.
In this post I share my own experience of going through this process, and 6 very compelling reasons why you might want to consider it as well. Read more...

Sketchbook Adventures: Summer Lettering Fun

Sketchbook Adventures: Summer Lettering Fun

I thought it would be fun to share some of my sketchbook explorations here more often, just like I did with my sketchbook flip video. Today I want to share a peek into my lettering practice. This post is very photo heavy and contains lettering from a couple different sketchbooks. Read more...

Beginner's Guide to Visual Design Services

Beginner's Guide to Visual Design Services

New business owners get overwhelmed with all the options when it comes to professional presentation. Additionally, each type of design service is a special beast with its own science behind it, and people often specialize in one area. In this guide I give an overview of the most common visual design services for small businesses, and you'll be able to tell if you need it right now or may need it later, and how much to budget for it. Read more...

How To Write A Design Brief And Be A Glorious Client

How To Write A Design Brief And Be A Glorious Client

Often when I'm talking with new clients about their goals for the branding or website design project, they half-apologetically say something along the lines of 'I'm not sure what I want in terms of design'. What they really wonder is, how do I convey my ideas to a designer if I'm not a visual type? I'm telling you that you don't need to worry about that. Read more...

Case Study: Rikon Hand-lettered Logo Design Process

Case Study: Rikon Hand-lettered Logo Design Process

Rikon is a sci-fi and fantasy convention held annually in Rijeka, Croatia. Even though it has a longstanding tradition (since 1997), it never had a logo. I set out on a task to create the logo design and branding guidelines for this convention that caters to a variety of interests and age groups. See my hand lettered logo design process from sketch to finish! Read more...

Case study: Wild Moon Spirit logo design process

Case study: Wild Moon Spirit logo design process

When I asked people what they would like to know about logo design so I can write about it, most of them were confused about the process itself, and they didn't know if it's bad if they have no idea what they'd want their logo to look like. In this post I share the entire logo design process for one of my clients, so you can get all the inside info about what goes into making a logo, from sketch to finish. Read more...

How to create a brand for your business on a budget

How to create a brand for your business on a budget

If you're just launching your new business or creative venture, you're probably on a tight budget. Designers (myself included) insist that you should not be skimping on the quality of your presentation, but I understand that it's difficult to invest upfront in something that you aren't even sure will take off. So let's skip the preaching how you should absolutely let a professional do your branding and visual identity (it kind of goes without saying). I'll give you some tips how to handle it if you absolutely can't afford it right now, or at least not all of it. Read more...

Why I still start all my design work on paper

Why I still start all my design work on paper

I don't work all analogue of course - all my final design work is a digital creation. However in the beginning stages - logo brainstorming, website wireframes, illustration sketches, poster compositions - I prefer to work on paper. If you're wondering why I decided against getting a tablet PC at the moment, here are my reasons, accompanied by some rough behind-the-scenes sketches. Read more...

inObscuro hand lettered logo design process

inObscuro hand lettered logo design process

inobscuro.com has been my homepage since 2005 and we went through a lot of changes together. I decided to infuse new life into my website and I started with creating a hand-lettered logo for it. See my entire process from conceptualization and sketch phase, to the finished design! Read more...

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