One of the things that makes me sad is seeing great art photographed in such a way that you can’t appreciate its true beauty. The images are blurry, unfocused, grainy and yellowish, so it’s hard to see the details and the colors as they really are.
No technology can replace seeing the art in person, but there’s a huge difference between a good photo and a bad photo representing you online. I’m not a professional photographer, but I know enough to be able to take clear photos that look good on my website and social media – and today, I’ll share some of my tips with you.
(Side note: if you're still not using a sketchbook to capture your creative ideas, read my post Why I Think Every Visual Creative Should Keep A Sketchbook. I'll wait.)
Photos versus scans
I used to scan all my sketchbook drawings and crop the sketchbook boundaries, which left me with a clean and crisp image of my drawing. Here’s an example:
The downside of scanning your sketchbooks or work-in-progress art is that the context is lost. You’re sharing the artwork itself, but you’re stripping away the atmosphere around the creation process. I didn’t understand this at first, so I’ve been scanning all my work for years.
Later, I’ve noticed that when I was looking at other people’s work (especially on Instagram), I loved the look of photos that included both the art/sketchbook and sometimes a bit of surroundings, too.
Scanning and cropping your work is great when it’s finished – when you want to use the image to present it in your portfolio, make prints, etc. But when it comes to work in progress and art that isn’t meant to be polished, photos tell a better story.
For this reason I’ve changed my approach, and now I share photos of my sketchbook, instead of scans.
What photo gear to use?
The short answer is: use what you have. There’s no point in splurging on an expensive camera, if all you’re going to do with it is take photos of your sketchbook. You can do that with your phone, too.
I used to take photos with my phone, edited them with an app like Aviary, and shared them instantly on Instagram. I rarely do that nowadays (only if I really want to make a quick update) because I have a good camera and the photos that my phone makes are not that great, especially in low light.
Having a tripod is useful, but when the light is good you don’t need it. I rarely use it because the time it takes me to set up the tripod is not even worth it when I only need to snap a photo of a single drawing.
What you need is good light and a good background.
The importance of good lighting
Lighting is the single most important differentiating factor between a good photo and a bad photo. You’ve probably noticed that your phone camera produces pretty crappy images in artificial light.
When there’s too little light coming into the camera sensor, photos become blurry and noisy, and the colors get blended together. When there’s plenty of light reflecting off your art, the photos are clear, crisp and more true in color to the actual artwork.
Good light can be easily achieved by taking photos in daylight next to your window. If you don’t have a table anywhere near your window, this is something you’ll need to resolve. Another alternative is to take photos outside, but not in direct sunlight (overcast sky, or in the shade work best).
The above 3 photos are taken with the same phone, have the same resolution, and are pulled straight from the camera (no editing or filters applied) so you can see what a difference the light makes even with the most basic photo gear.
- The one to the left is grainy, blurry, low contrast and has a reddish tone. There's not much I can do to make it better.
- The middle one is much clearer, though a bit dark, so I'd increase the brightness and contrast before uploading to Instagram.
- The one on the right is light, crisp, and has a bluish tone. On this one, I'd increase the contrast and dark tones (to make it look less washed out), and balance colors toward red-yellow.
If you want to be able to take great photos at any time of day, think about investing in good artificial light that has a full-spectrum (or “white light”) bulb.
Choosing a background
Ideally, you’ll take photos at the same desk that you create your drawings on – that is, you’re going to take photos of the scene as it appears in your real life, so your fans can get a glimpse of your work environment.
Since you also need good light for drawing, your drawing desk should be well lit, so there would be no need for finding a different place for taking photos. However, if for some reason your drawing desk doesn’t work well as a backdrop, feel free to find another place in or outside your house where you can take nicer photos.
Your table should not be taking away from the drawing itself. Clear out the mess and make sure that only the things you want to be seen when you share your photos are in the view (no ashtrays, handkerchiefs, food wrappers etc.).
If you don’t have a nice table and your tablecloths are all grandma style, buy a large sheet of neutral colored paper to use as your background (white, beige, black, dark grey). I use this method in jewelry photography, but I also sometimes like to use a contrasting red background, because red is one of my brand colors (and it does help that I have plenty of red surfaces and props in my home).
You can also take photos in a fun environment, such as your garden, or with the motif of your drawing in the background (if you’re drawing from life). Here are some examples:
I’m a bit annoyed with the current style of office photography where people are arranging golden paperclips and washi tape all over the desk. To me it looks fabricated, and not at all like someone was actually doing any creative work on that desk.
If you happen to like that style, go ahead, but I’m leaning more towards the actual working desk look. This means that the only things I’m going to use as props are those that I actually used during the drawing process itself.
For example, sometimes I’ll line up all my drawing tools in view, like on the photo below:
I may or may not show the cup of tea I’ve been drinking, or other things that have been lying around on my desk, depending on how I like the composition, and how large I want the drawing to be in the photo.
Use paperclips and white tack to keep things in place
Most of the time I draw on a slanted drawing board, so when I try to take photos, things slide down to the bottom of my desk. To deal with this problem, I stick pieces of white tack to everything and stick it to the board.
There, now it’s all set in place.
If the pages of your sketchbook won’t remain fully open, use paperclips, as in the photo above. If one side of the sketchbook is causing you trouble, use a larger clip to weigh it down, and then crop out that part of the photo.
Take several photos from different angles
I use my sketchbook photos as blog post images, as well as social media updates, so it's important to have several image orientations to choose from. Square crop works best on Instagram, horizontal crop is better on Twitter, vertical is best for Pinterest, and who knows what Facebook prefers these days.
For my blog post images and video covers, I like to leave plenty of white space on the side or below the sketchbook so I can fit in the text. White space can literally be white, or any other more-or-less uniform surface.
Test different angles and orientations for your photos and see what works. I'd suggest trying out the following:
- View straight from the top
- Angle from down and to the right side
- With white-space for text
- With or without tools in view
Editing your photos
Unless the auto settings on your camera are so amazing that they capture your sketchbook exactly as you see it, you'll probably want to retouch your photos a bit before publishing.
I always increase the contrast so the white of the paper appears white, and the black is black. Depending on my light and camera settings I may need to fiddle with color balance a bit to get the colors right. If there’s a bit of dirt or dust on my desk or the paper, I’ll use the clone tool to remove it.
RAW format (which most good cameras support) enables me to fine-tune many different settings, so I always shoot my artwork in RAW. I use Adobe’s Photoshop plugin for editing my photos, but you can find RAW editors for free, such as RawTherapee or LightZone. They’re a bit advanced compared to regular ol’ photo editors, so if you’d rather not bother with too many settings, stick to regular JPEGs.
How much editing is too much?
This one is down to your personal philosophy on what is legitimate use of digital tools, and what is "cheating". I've meet artists from all sides of the spectrum: from purists who think digital editing is ruining photography, to people who embrace any tools at their disposal to make their work look better. I fall into the latter camp, so I don't mind if people use filters, or fix mistakes made during drawing or painting that stick out too much in the final photo.
If I’ve made a mistake on my drawing and it’s showing up really obviously when I resize the photo, I’ll fix it. That's not because I want to fool people into thinking I can draw better that I really can, but because it makes the photo itself look worse. I don’t want people’s eyes to focus on stray lines and splotches of white where I tried to fix something, I want them to appreciate the photo as a whole. Frankly, it only happens rarely, so I’m not too worried about that.
Your mileage may vary, so go with what you consider fair. And well, if you want to judge me for fixing my art digitally, feel free to judge.
The things I mention above came up for me because I was testing different methods for years, and tried to find solutions to the problems I’ve had. My process may or may not be ideal for you, so don’t be afraid to stray from it.
Your studio plays a huge role in how you shoot your photos, so adapt your photography to it. A crammed, dark room (or having no studio space at all) may push you to stage creative photo shoots outside of your home where light is abundant, and the surroundings is much nicer. This may lead to a recognizable photography style that will attract even more viewers to your work.
For a creative person such as yourself, it’s easy to turn obstacles into your strengths.
Now that you've learned how to take great photos of your art, you're ready to learn how to use them to make beautiful blog visuals – read my post Artist’s guide to designing attractive blog images.