Marketing tips for creative people

Stop chasing clients: 4 effective alternatives to cold pitching

Stop chasing clients: 4 effective alternatives to cold pitching

If you've found yourself in a situation without clients and many bills to pay, you might get tempted to start pitching your services to people who haven't heard about you yet. Pitching is not fun, it puts you in an inferior position, and the effectiveness can be hit or miss. Here's what I recommend instead. Read more...

The 5 Types Of Bad Clients & How To Repel Them

The 5 Types Of Bad Clients & How To Repel Them

Service businesses can’t afford to work with the wrong kinds of clients. We spend so much time immersed in the projects and client communication, and constantly taking on people who are a poor fit will destroy your business. Here are practical ways to use your marketing to repel the wrong clients from your business. Read more...

Who the Hell needs “branding”? Here’s how to get noticed, your way.

Who the Hell needs “branding”? Here’s how to get noticed, your way.

I write a lot about branding on this blog, but I don’t blame you at all if you’re getting sick and tired of hearing this word all the time. Let’s try something different today instead. Let’s drop all pretense of there being any system or formula that you need to know or follow in order to succeed in business. Let’s deconstruct “branding”. Read more...

What is a unique value proposition & how to create one

What is a unique value proposition & how to create one

Your unique value proposition is a statement of how your business solves the customer’s problem in a unique way – what differentiates your business from thousands of others in the world who are attempting to do the same. Finding it may be one of the most challenging aspects of branding and marketing. In this post, I offer tips on how to do that. Read more...

9 marketing lessons from a “natural” marketer

9 marketing lessons from a “natural” marketer

My marketing was the most effective when I wasn't aware what I was doing is in fact marketing. I was completely oblivious to the concept, yet I did things right. Where did I learn that? I have no idea. My theory is that the best kind of marketing is indistinguishable from a regular conversation people have in real life. The same skills we use to get around in relationships are essential to any marketing endeavor. Read more...

How to make an impression at a big in-person event

How to make an impression at a big in-person event

In-person networking is a powerful way of making connections with potential clients. If you’re preparing for an upcoming event where you will meet new people, this post will help you pick your priorities, so you can turn your new connections into followers and clients. Read more...

An open letter to blogger outreach email senders

An open letter to blogger outreach email senders

I'm not a super popular blogger, but I get plenty of email pitches from people who want me to link to their stuff. (I can only imagine what it’s like for people whose readership is much bigger.) Today I've decided to get on my soapbox and tell all those marketers how I feel about their outreach campaign. Read more...

How to know when to quit a marketing practice

How to know when to quit a marketing practice

Typically when we think about business and marketing, we think about adding and optimizing stuff, not eliminating. However, the process of removing things from our plate is just as important. Not all marketing tactics are suited for all people, and no matter what the “experts” say, not all of them will work for every business. Read more...

The #1 reason your website fails to attract clients

The #1 reason your website fails to attract clients

Many times in the past I've helped entrepreneurs by building their website, but after the official launch, nothing has changed for them. They didn't fill their website with engaging content to begin with, and they never updated their blog. Their brand new shiny site didn’t attract any attention, because people had no reason to go there. A website that fails to interest your potential clients and provide them with the kind of information they need is no better than not having a website at all. Read more...

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