Marketing tips for creative people

“The Human Centered Brand” book is out!

“The Human Centered Brand” book is out!

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...

I made a new thing! Here’s how you can help.

I made a new thing! Here’s how you can help.

In case you still haven't seen one of my dozen announcements, I wrote and self-published a book called The Human Centered Brand, which is coming out on July 30th 2018. I've been working on this book for 18 months (just the book—I've been creating this body of work for much longer than that), so you can imagine it's a pretty big deal for me. Like, possibly the biggest deal since starting my own business. If you want to help me spread the word about this book, read this post. Read more...

Is there such a thing as “too much content”?

Is there such a thing as “too much content”?

“If you don’t make content, people won’t pay attention. If you don’t post frequently, people will forget about you. If you don’t follow through with a commitment, people will think you’re flaky and won’t listen to a thing you say anymore.” I've heard this from so many people, and sometimes I repeated it. Now, I'm not so sure it's a message I can stand behind. Read more...

Hyperfocused vs. holistic brand: which one is better for you?

Hyperfocused vs. holistic brand: which one is better for you?

When it comes to the very highest level of branding and marketing approaches, currently I see two currents: “Be focused” or “Be all of who you are”. Which one should you adopt? It’s not a decision anyone else can make for you. What I can do is give you pros and cons for both to help you make the right choice—so let's do that. Read more...

My best tip: How to never miss a weekly blog post

My best tip: How to never miss a weekly blog post

Last year I’ve updated my blog every single week without fail, despite all the client deadlines, long workdays, launches, teaching, traveling and conferences, vacations, burnout... It was quite an eventful year, and my blog kept on ticking like clockwork. Want to know how? Read more...

Stop chasing clients: 4 effective alternatives to cold pitching

Stop chasing clients: 4 effective alternatives to cold pitching

If you've found yourself in a situation without clients and many bills to pay, you might get tempted to start pitching your services to people who haven't heard about you yet. Pitching is not fun, it puts you in an inferior position, and the effectiveness can be hit or miss. Here's what I recommend instead. Read more...

The 5 Types Of Bad Clients & How To Repel Them

The 5 Types Of Bad Clients & How To Repel Them

Service businesses can’t afford to work with the wrong kinds of clients. We spend so much time immersed in the projects and client communication, and constantly taking on people who are a poor fit will destroy your business. Here are practical ways to use your marketing to repel the wrong clients from your business. Read more...

Who the Hell needs “branding”? Here’s how to get noticed, your way.

Who the Hell needs “branding”? Here’s how to get noticed, your way.

I write a lot about branding on this blog, but I don’t blame you at all if you’re getting sick and tired of hearing this word all the time. Let’s try something different today instead. Let’s drop all pretense of there being any system or formula that you need to know or follow in order to succeed in business. Let’s deconstruct “branding”. Read more...

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