Learn how to sell your services and creations without selling out your soul, from someone who has been doing this for almost two decades.
I help clients who want to be seen and valued as experts in their field to increase their visibility and impact. Unfortunately, many people don’t feel emotionally prepared to receive attention, so they keep putting off their marketing activities. In this article I offer tips and techniques you can use to shift your mindset and prepare yourself before you step into the spotlight. Read more...
In this experimental graphic essay, I explain why I stopped using Instagram and broke my dysfunctional relationship with the algorithm. Read more...
“Common sense” marketing advice for creators is to publish something every single day. I know many folks who show up daily or almost daily, and it works for them. It’s an excellent marketing technique if you can pull it off. I’m not doing it, and I don’t think it’s the right way for everyone. I want to talk about the positive side of not having to put on a show every day (or every week, or even every month) if you’re not the kind of person who can or wants to do that. Read more...
Whenever designers create a brand for an organization, we want it to be long-lasting. What’s the point of doing it if you’re going to scrap it in a year or two? The challenge here is that in order to create a long-lasting brand, the information designers and brand strategists are working with has to be accurate and future-proof. Unfortunately, new businesses often base the information they give designers on lots of assumptions, which may or may not prove to be correct in a couple of years time. Businesses grow and evolve, and a brand may get outdated even if you did everything “right” the first time. Read more...
Writing a book is one thing, but how do you make sure it sells? In the third part of my series on self-publishing, I explain how I started creating anticipation with my audience, set the book price, created the website, launched the ebook, released the paperback, and used live events to drive more interest. Read more...
Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients. Read more...
In case you still haven't seen one of my dozen announcements, I wrote and self-published a book called The Human Centered Brand, which is coming out on July 30th 2018. I've been working on this book for 18 months (just the book—I've been creating this body of work for much longer than that), so you can imagine it's a pretty big deal for me. Like, possibly the biggest deal since starting my own business. If you want to help me spread the word about this book, read this post. Read more...
“If you don’t make content, people won’t pay attention. If you don’t post frequently, people will forget about you. If you don’t follow through with a commitment, people will think you’re flaky and won’t listen to a thing you say anymore.” I've heard this from so many people, and sometimes I repeated it. Now, I'm not so sure it's a message I can stand behind. Read more...
Creatives typically find marketing tasks a chore, but it doesn't have to be that hard. People in the creative fields have an advantage when it comes to content marketing. Learn how you can use any of the digital tools currently available, and create new art forms that complement your primary medium. Read more...
When it comes to the very highest level of branding and marketing approaches, currently I see two currents: “Be focused” or “Be all of who you are”. Which one should you adopt? It’s not a decision anyone else can make for you. What I can do is give you pros and cons for both to help you make the right choice—so let's do that. Read more...