Marketing tips for creative people

How to know when to quit a marketing practice

How to know when to quit a marketing practice

Typically when we think about business and marketing, we think about adding and optimizing stuff, not eliminating. However, the process of removing things from our plate is just as important. Not all marketing tactics are suited for all people, and no matter what the “experts” say, not all of them will work for every business. Read more...

The #1 reason your website fails to attract clients

The #1 reason your website fails to attract clients

Many times in the past I've helped entrepreneurs by building their website, but after the official launch, nothing has changed for them. They didn't fill their website with engaging content to begin with, and they never updated their blog. Their brand new shiny site didn’t attract any attention, because people had no reason to go there. A website that fails to interest your potential clients and provide them with the kind of information they need is no better than not having a website at all. Read more...

How to be a remarkable blogger and attract loyal readers

How to be a remarkable blogger and attract loyal readers

You probably already know that having a blog is great, and that it can do wonderful things for your creative work and business, but you may not be sure if you're doing it “right”, or maybe you still haven't even started publishing your posts. If so, this post is for you. Read more...

26 creative ways to share your individuality online

26 creative ways to share your individuality online

Marketing coaches are constantly urging small business owners to “show your personality”, because that’s how you can gain people's trust. This advice is a bit vague, and perhaps you've been wondering how to practically implement it? I’ve compiled a list of different ways you can do it. Read more...

People over numbers (and why I'll never have pop-ups on my website)

People over numbers (and why I'll never have pop-ups on my website)

The online marketing community is obsessed with A/B testing and maximizing conversion rates. It may seem a no brainer that if more people do X than Y, then X is clearly better than Y for any business – but what if that’s not true?
What if “better for your business” is not something you can answer with a spreadsheet? What if “better for your business” means you need to include the “soft” stuff that’s impossible to measure with numbers and percentages? Read more...

Free Authentic Promotion Guidebook now available!

Free Authentic Promotion Guidebook now available!

Do you feel like you spend so much time on social media, and it's giving you little to no results? Are you feeling overwhelmed with all the choices and advice, and you have no idea who to listen to and what will actually work for you? If so, I have an important message for you: Stop wasting your time online and share your work where it really matters Read more...

Top 10 things you can do when your creative business is slow

Top 10 things you can do when your creative business is slow

Most creatives I know are very, very busy. We always have more ideas than time to execute them. But in the rare event that you — a designer, an illustrator, an artist, a photographer or a craftsman — find yourself out of work and without any ideas what to do about it, here are some suggestions. Some of these are also great content marketing ideas for creatives that I have personally found to work very well. Read more...

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