I help clients who want to be seen and valued as experts in their field to increase their visibility and impact. Unfortunately, many people don’t feel emotionally prepared to receive attention, so they keep putting off their marketing activities. In this article I offer tips and techniques you can use to shift your mindset and prepare yourself before you step into the spotlight. Read more...
In this long 3-part video series, I share my favorite mixed media art supplies for sketchbooks and art journals, along with examples of how I use them. I’ve been keeping sketchbooks since 2006 and experimented with lots of different mixed media techniques. My approach involves a lot of drawing, doodling, and painting, usually of figurative and surreal scenes and creatures. I combine drawing mediums that allow for a lot of precise detail, along with some more fluid and expressive painterly techniques that add atmosphere, depth, and texture. Read more...
Imagine there was one important thing that you could do that would result in better client satisfaction, higher productivity, attracting more ideal clients, more money, and less stress for you—would you do it? Who wouldn't, right? This magical-sounding method is designing your very own signature client process. In this article I’ll explain why I believe that any creative consultant would benefit from it, and how to get started if you don't have a process yet. Read more...
I often get asked by young, inexperienced designers how to find their first client. My answer is always: find a cause or a non-profit that aligns with your values and your interests, and offer to volunteer. Unless clients are already seeking you out, you need to put in more hours to improve your skills and build a portfolio that shows what you're capable of. Read more...
If getting too many messages, phone calls, and social media comments is stressing you out, this is for you. For a service based business, the amount of communicating you do is directly related to your income. Not all communication is equal, though. Read more...
“Common sense” marketing advice for creators is to publish something every single day. I know many folks who show up daily or almost daily, and it works for them. It’s an excellent marketing technique if you can pull it off. I’m not doing it, and I don’t think it’s the right way for everyone. I want to talk about the positive side of not having to put on a show every day (or every week, or even every month) if you’re not the kind of person who can or wants to do that. Read more...
Sometimes you put in a ton of effort into an artwork and in the end you realize that it just sucks. It doesn’t look anything like you’ve envisioned it, and you feel like you’ve just wasted a lot of time on something that wasn’t worth it. In today’s episode of Nela’s Art Chat you can watch me paint a mermaid that did not turn out the way I wanted, while I talk about 4 different ways you can deal with similar “art fails” of your own. Read more...
Mandatory shutdowns have removed the only income source from many small businesses. Everyone keeps saying the answer is “technology”, but what if you’re among the people who find technology extra challenging? Sadly I don't have a magic wand that can make technology easy overnight, but I hope that this article can help you start thinking about it differently and open up more possibilities for learning and growth. Read more...
If you’re interested in mixed media art journals, you’ve likely seen it all. YouTube is full of step-by-step techniques if you want to give it a try. But over the years I’ve learned what I like and what I don’t like about making art, and this has led me to develop my own methods which work with my style and personality. In this article, I share some techniques I use to bring more fun to my sketchbook/art journaling practice. Read more...
Our responsibility as business owners is to make purchasing easy for our dream clients. Of course we want our clients to be happy! On the other hand, you don’t want to make it too easy for people to hire you, because you want to make sure that only the right clients get through your sales process. Read how making things easier, or purposely more difficult on prospective clients—what I call the Ramp and the Ladder—can be used to improve your client process. Read more...