Branding is a deeply transformative process – it changes how your clients perceive your business, and how you see yourself.
Human centered brands for expert consultants
Nela Dunato Art & Design creates unique, authentic brands and delightful client experiences for seasoned intellectual service providers.
I’m specialized in working with owners of consulting businesses who pour their heart into their work, and form sincere and lasting relationships with their clients. My previous clients include experts in the fields of law, engineering, medicine, education, architecture, marketing, and hospitality.
Tell a story of your business through powerful & memorable visuals
It’s not enough to appear competent and trustworthy to attract clients. Clients need to feel like you understand them, and they can have an honest conversation with you. They need to know that you and your team are human beings just like them, and that you will not judge them for not knowing as much as you do.
Plain intellectual information can be easily forgotten. Branding relies on feelings, emotions, impressions, experiences, and memories. This makes your story rich, dimensional, believable, and impactful. Your clients easily recognize that you are the right expert to help them in achieving their goals.
Instead of reluctantly handing out that old business card, or postponing marketing campaigns because you’re not satisfied with your website yet, there’s another possibility: you can feel a sense of pride in a brand that is completely aligned with your values, personality, and the exceptional quality of your work.
Over more than 15 years of working experience on branding projects, this is what I've learned:
The key to crafting a brand you love is building it on the foundation of your core values.
Superficially pretty visuals are very easy to do. The challenge is creating brands with substance – brands that “work”.
How do you know if your brand is working for you? When you feel that your brand communicates accurately what you and your business are all about. An exceptional brand is not only aesthetically beautiful, it also conveys your values and transparently represents the people who serve your clients.
“Business as usual” is gone out the window.
Consumers have become more intentional when making purchase decisions. It’s not enough for the services or products to “do the job”. Many also consider the ethical impact when choosing who to buy from. People want to support businesses that share their values and whose story they believe in. They willingly pay more for services and products they feel good about.
Let your brand demonstrate to your clients that they can feel great about working with you.
This work is not for everyone...
If you’re not yet ready to own your role as an expert in your field, then you might want to put off your brand development for now, and instead focus on improving your services and getting better results for your clients.
If you don’t like introspection and talking about feelings, and want to keep things “strictly business”, my methods would most definitely not suit you.
If you’re in a hurry and want your designs done fast, my approach will seem too slow to you. Depth and substance take time.
If you expect a fast increase in sales and revenue from rebranding, I can’t guarantee any financial results, and that’s not the point of my work. What I can promise is that you'll enjoy your business a lot more than before, and create more meaningful relationships with yourself, your clients, your team members, and your wider community.
Client Success Story
“All of our clients notice the consistency of our visual brand”
“We set the brand identity as a priority at the time of starting our business, because of the positive impression we’d get when a company (especially a small one) that had a professionally defined brand identity reached out to us. This proved that somebody cares about their business, and invested additional time in shaping their approach toward their users.
We expected that this approach will bring recognition to our company, and we’re proud that we've achieved that – clients and partners tell us years later “We remembered you because of your unusual business card”, or “We saw your people doing field measurements, we recognized the car because of the decals”, all the way to the positive comments about our documentation.
Over the years we confirmed that all our clients notice the consistency of our visual brand application, even those we would never expect, especially because our company is in the engineering and technical consulting niche, not sales or marketing.
Our communication looks professional, and we don’t consider visual branding too large an investment – objectively, it’s not a big expense, and we believe it’s an essential first step for any company.”
Let’s Go on a Branding Journey
Creating remarkable brands requires vision, time, and the willingness to dig deep.
I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.
My signature process takes you through four main stages. You can move through all of them at once, or choose to stop at any point and resume when you’re ready to move forward.