4D-monitoring is an engineering company specialized in geographic information systems, and they serve clients in the public sector such as cities, municipalities, and public utility companies.
I designed the logo and the entire brand identity for the company, along with their website, documentation, and vehicle graphics. We tried to emphasize the company's progressive direction, and hint at the importance of technology in the process.
I'm especially proud of the business card design, which is die-cut in the shape of the logo.
Here's what the client says about their experience (emphasis mine):
“We set the brand identity as a priority at the time of starting our business, because of the positive impression we’d get when a company (especially a small one) that had a professionally defined brand identity reached out to us. This proved that somebody cares about their business, and invested additional time in shaping their approach toward their users.
We expected that this approach will bring recognition to our company, and we’re proud that we've achieved that – clients and partners tell us years later “We remembered you because of your unusual business card”, or “We saw your people doing field measurements, we recognized the car because of the decals”, all the way to the positive comments about our documentation.
Over the years we confirmed that all our clients notice the consistency of our visual brand identity application, even those we would never expect, especially because our company is in the engineering and technical consulting niche, not sales or marketing.
Our communication looks professional, and we don’t consider visual branding too large an investment – objectively, it’s not a big expense, and we believe it’s an essential first step for any company.”
WordPress website redesign
Since 2013 when I first started working with 4D-monitoring the company grew, and so did their list of references, and their services evolved, so a completely new website was in order. The old website didn't effectively communicate what they offer, and what the potential benefits for their clients are, and the content was put together as an afterthought, so there wasn't much to work with.
This time, we aimed to do it right from the start.
At the very beginning of the project, we had a content strategy consulting session where we discussed their goals and took stock of all the content they've already created so far that could be used on the new website (things like articles and multimedia). I proposed the user flow through the new site, the website architecture, and the guidelines for the content that they'll need to create in-house.
We set the date for the start of the project for 2 months ahead, and in the meantime they've prepared the content (with the help of the Website Content Planning Guide I've created), and commissioned professional photos.
When the project start date arrived, I've designed and developed their new website on WordPress. We're very pleased that everything on this website is custom: the professional photos, the icons and illustrations I've designed, as well as a custom Google map color palette which uses the brand colors instead of generic ones. The design and development took under a month from start to finish, which I believe is my personal record for a website of this size.
Here's what the client says about their experience with this project (emphasis mine):
“We had a website that didn’t fulfill our current needs, because of lack of content. We’ve decided to work with Nela again, since we were very pleased with the quality of our previous projects. We were pleasantly surprised by constant improvement of her services, and her personal and professional integrity.
I’m very satisfied with the initial result of this project: a high-quality website.
I recommend Nela’s services to my colleagues, business partners and clients, because of the quality of her work, and also our laid-back, yet professional communication.”
Vehicle photo by Luka Žanić.