Sagape is a hospitality consultancy owned by Sanja Krmpotic, focused on helping restaurant and hotel owners to improve their client experience by providing education, consulting, and hands-on support.
The dominant aesthetic qualities of the logo, typography and color palette are elegant, sophisticated, bold, and friendly. The smile is chosen as the Sagape logo mark because it communicates hospitality, friendliness, and cheerful mood in all the languages of the world. The lips are also the center of the sense of taste (which signifies gastronomy), and they communicate passion and emotions which are visible on the faces of people who enjoy their work. The color palette is inspired by the Mediterranean food and wine.
In addition to designing the logo and brand identity guidelines, I also designed the business cards, letterhead templates, and WordPress website theme.