Student Justice Union LLC is the first non-school-owned student union that combats the injustice of the higher education system in the United States. The company embodies the core values of Love, Justice, Unity, Integrity, Rigor, Generosity and Honesty.
The Student Justice Union brand is modern, bold, progressive, corporate, and powerful and it sets the expectation for a mutually beneficial relationship with its primary users – higher education students.
The circular knot work logo symbol consists of 4 elements in bright colors that represent intertwined threads, symbolizing strength in unity. Apart from the logo and brand identity guidelines, this project involved letterhead and business card, as well as social media cover and ad graphics.
Here's what the client says about the process of working on this logo and brand identity design (emphasis mine):
I needed a logo for my brand new company, and Nela provided a stunning logo. I’m very happy and excited that she was able to fuse all of my company values into a striking logo.
I chose to work with her because her portfolio and design procedures struck me the most. Initially I was concerned about trusting to work with someone internationally, but her professionalism proved trustworthiness. Every aspect was well taken care of. I would most definitely work with her again, and recommend her to anyone who could use her service, 200%. She’s the best!