Branding and digital strategy consulting

Let's take the confusion and overwhelm out of your online promotion

Branding and digital strategy are “big words”, and it’s okay if you’re unsure what they mean. That’s why I’m here, after all.

In short, branding is the story other people are telling about your business. The purpose of conscious, authentic branding is to tell the story that is compelling and true, that will guide your right people to become your clients and fans.

Digital strategy is a multi-faceted approach to building your online business. This means we’re looking at your website content, design, development, customer experience and marketing – as well as any other online venues you’re using, such as social media or mobile apps – and fitting together pieces of the puzzle, to form a coherent and effective strategy that will grow your business.

With this type of consulting, we’re taking a deep dive into the inner workings of your online business and transforming them so that they can give you the results you want.

Who is this work for?

These consulting sessions are ideal for you if any of these are true:

  • you're starting a new business or project and you want to get things right from the start
  • you've been in business for a while trying things out, and now you're ready to "go pro"
  • you are confused because there are so many options for promoting your business online, and you have no idea where to start

What sort of topics can we cover?

This type of consultation is best for figuring out solutions to immediate problems you have, and big picture strategizing so you can leave our call with a list of ideas to implement right away to improve your business and marketing.

Here are some examples of questions I can help you with:

  • Who are my ideal clients and where do I find them?
  • What should I include in my brand moodboard and how do I make sense of it?
  • How can I improve my website to reach my business goals?
  • How can I improve my logo/ebook cover/etc?
  • How can I make my ebook/ecourse/videos/blog posts more visually engaging?
  • What opt-in gift should I offer to my e-mail list subscribers?
  • What are the most effective ways to promote my business?

This call does not cover training for specific software. I can give you suggestions on what the best tool for the job might be, but we can't go into detail of how to use it.

What can you expect to get out of this call?

If you've been around for a while, you may know that I have over a decade of professional experience in web & graphic design and arts. However, this is only one part of my story. I've also been handling branding, public relations, online marketing and user experience successfully for companies and non-profits for almost as long.

Having well-rounded knowledge and experience in the field enables me to look at the issue of branding and online marketing from all sides.

I can guide you to research your market, create a solid foundation of your branding and provide you with the exact steps you can take to promote your business online.

This conversation is aimed at helping you take action and get results right away.

I honor your time and I won't pitch you my services. However, if you're open for collaboration, I can make a recommendation of how I could further help you.

My aim is to provide you with exactly the knowledge and how-to instruction you need to get the results you want.

While my blog articles are more generalized and high-level, in our consulting session we will work specifically on your business, which has its own distinct needs.

I don't believe in rehashing and recycling the same advice for everyone. You and your business are unique, and what we create together in this call will be as well.

How does it work?

We will use Skype to have an 90 minute video call (or audio if you prefer). You can register for a free Skype account here.

When you proceed to booking your session, provide your contact data and your Skype username so I can send you a contact request.

After you book your session, you'll be asked to fill out a preparatory questionnaire. This will help me to learn more about you and your business, and it will also serve you to get a better idea of where your business is currently standing, and where you want it to go.

At the time of our appointment I'll initiate the call, and you can ask any questions around the topics of design, branding, marketing, web development, user experience etc. There are no dumb questions!

I'll be taking notes during our call, and after we wrap up, I'll follow up with an e-mail containing key insights from our conversations and action steps you can take to put it into practice.

You will also get an audio recording of our conversation so you can go and listen to it again.

How to prepare

After receiving the information you provide in the preparatory workbook, I might send you some free resources to read or watch if I believe they will be useful to you. I recommend you check them out before our call, so we can make the most out of our hour together.

Please prepare a piece of paper and a pen so you can write down any ideas that come up for you as we're brainstorming together – trust me, things can get pretty crazy inspiring!

Don't forget to bring a glass of water or a cup of tea as well.

Book your session

I'm sorry, I'm currently not available for consulting due to my teaching engagement. Consulting will be back for a limited time this summer! If you want to get notified when it's available again, contact me.