Brand strategy consulting for service-based businesses
Brand strategy sounds complicated, but all it really is is a set of choices you've made about how you are going to present your business across the different media.
A brand is the story other people are telling about your business. The purpose of conscious, human-centered, authentic branding is to tell the story that's compelling and true, that will guide your right people to become your clients and fans.
If you feel stuck on where to take your brand next...
It may be because you haven’t figured out yet what’s unique about you and your work, and how to use this insight in your branding and marketing.
Brands evolve over time. Maybe you've found that your curent brand is no longer serving you – your offers have changed, or your audience has changed, or you've finally realized what your true mission is. Either way, now you're in a “chrysalis” stage where things have been shifting for a while, but there's still no clear end in sight.
It's time to take a deep dive into what makes your business different, and to come up with clear next steps on how to navigate the next season of your evolution.
A strong brand can help you:
- stay memorable
- stand out from other people and companies
- appear more trustworthy
- attract your dream clients
- encourage word-of-mouth referrals
- and yes, even raise your prices.
This 1-on-1 consulting session is designed to get you clear, confident and ready to transform your brand and stand out in a remarkable way.
Who is this work for?
This is ideal for you if you're starting a new business or a project, and you want to get things right from the start.
It's also a great next step if you've been in business for a while and did most of your design things yourself, and now you're ready to "go pro".
What sort of topics can we cover?
This type of consultation is best for figuring out solutions to immediate problems you have, and big picture strategizing so you can leave our call with a list of ideas to implement right away.
Here are some examples of questions I can help you with:
- Who are my ideal clients and where do I find them?
- What should I include in my brand moodboard and how do I make sense of it?
- What colors and fonts are most appropriate for my brand?
- How can I communicate my core values better?
- What improvements can I make on my current website?
- How can I make my ebook, ecourse, videos, blog posts or slide presentation more visually engaging?
This call does not cover training for specific software. I can give you suggestions on what the best tool for the job might be, but we can't go into detail of how to use it.
To make sure you get the most out of this call, I ask that you review the contents of my free class “Revamp Your Brand In One Day” before our appointment. Fill out the guidebook to the best of your ability, so I can get an idea about what your business is like, and give you specific advice that is best suited to you.
I'll need to have a copy of your guidebook at least one day prior to our session, so I can prepare for it.
Don't worry if you're not able to answer all the questions – I can help you answer the rest, but we need to make sure that you're at least familiar with the concepts before I can give you specific tips on how to make the most of your brand.
What can you expect to get out of this call?
I have over a decade of professional experience in web & graphic design, and now I also teach in-person classes and workshops on design and marketing. I'll put all my industry knowledge, experience and creative thinking on the table to help you re-imagine your new brand and create a list of next steps to take.
This conversation is aimed at helping you take action and get results right away.
I honor your time and I won't pitch you my services. However, if you're open for collaboration, I can make a recommendation of how I could further help you.
My aim is to provide you with exactly the knowledge and how-to instruction you need to get the results you want. While my blog articles are more generalized and high-level, in our consulting session we'll work specifically on your business, which has its own distinct needs.
I don't believe in rehashing and recycling the same advice for everyone. You and your business are unique, and what we create together in this call will be as well.
How does it work?
We'll use Skype to have an 90 minute video call (or audio if you prefer). You can register for a free Skype account here.
When you proceed to booking your session, provide your contact data and your Skype username so I can send you a contact request.
After you book your session, you'll be taken to the PayPal payment page. After the payment, you'll receive a confirmation e-mail which also contains the link to the free branding class and guidebook, if you haven't already registered for that. I ask that you please send me your copy of the guidebook at least 1 day prior to our session.
At the time of our appointment I'll initiate the call. You can ask any questions you wish around the topics of design, branding, marketing, user experience etc. There are no dumb questions!
I'll be taking notes during our call, and after we wrap up, I'll follow up with an e-mail containing key insights from our conversations and action steps you can take to put it into practice.
You'll also get an audio recording of our conversation so you can listen to it again.