Logo & brand identity design that delights your dream clients

You have tremendous value to offer and want to make a positive impact with your business. You may be early in your journey and not yet reaching as many people as you want to... Or perhaps your business is well established, and you feel ready to step up to even greater visibility.

DIY can work for awhile... but not forever

You've bootstraped your website and marketing materials on your own, and now you realize that your brand feels a bit awkward—like it doesn't really fit you. It's a patchwork of mismatched styles and templates, and it's frustrating because you want it to look good, but it's just not coming out right.

Sometimes you may feel reluctant to hand over that business card when you meet someone new, and you grumble “I've been meaning to make nicer ones” under your breath. Or you hold yourself back from new marketing campaigns and reaching to a bigger audience, because you realize your website isn't showing your work in the best light.

I've been there personally, and it's not fun!

Logo and brand design sketch

Imagine how different could it be?

Connect with your Dream Clients hand-lettering
  • A brand that your dream clients connect with on an emotional level.
  • People see you as an experienced and skilled professional that you are.
  • Memorable and gorgeous marketing materials you're proud to share, and that people compliment you on.
  • An online and physical experience that delights your clients and gets them to come back over and over again.
  • A brand that reflects the heart & soul of your business, and grows with it.

Visual design has a tremendous effect both on you as a business owner, and on your audience.

This has been confirmed both through scientific research, and my own experience. My clients report that they gain greater confidence to reach out to more people and raise their prices.. People are willing to pay more for beautifully designed products, and consider professional-looking websites and marketing materials more trustworthy.

Design is both practical and emotional. This is important to note, since business is too...

Business is never “just business”

Depending on how long you've been working with clients, you might have realized one simple truth that people rarely talk about:

Clients hire people they like, not the “best” or the cheapest.

When they're examining your website, your ads, brochures, or talking to you in person, they're not only looking for signs that point at your competency, but also wondering “How much will I enjoy working with this person? Do they really get me, or will they try to stuff me into a mold?” Service businesses get into intense relationships with their clients, and personality fit is just as important as any other aspect.

Gone are the days when you had to hide your personality to appear “professional”.

In today's market, showing your personality is the only way you can stand apart from thousands of other businesses who offer more or less the same thing. Here's the good news: no matter how many competitors you have, nobody is just like you. You have everything it takes to be remarkable already within you.

If you want people to take notice and feel a strong connection with your brand, you need to take a stand for what you believe in, and not hold back. This may feel scary, but I'm here to help.

Don't water yourself down. Hand-lettered inspirational quote.

Human-centered brand design creates resonance and connection with your dream clients

Hand-lettered logo & brand identity design

Through the process of discovering the essence of your brand, we’re crafting a visual story that is designed to speak directly to your right people, and make them feel like they belong in your community.

The visual story we're creating is built on your core values and reflects your personality – it's naturally unique and true to you. This means that your brand highlights your individuality and demonstrates how you’re different from everyone else.

You no longer have to bend over backwards to distinguish yourself from others in your field – your brand does the job for you.

When your brand effectively communicates your values, the benefits of your work and how you're different, this attracts the people you want to work with the most.


“All our clients notice the consistency of our visual brand”

“We set the visual brand as a priority at the time of starting our business, because of the positive impression we’d get when a company (especially a small one) that had a professionally defined visual brand reached out to us. This proved that somebody cares about their business, and invested additional time in shaping their approach toward their users.

We expected that this approach will bring recognition to our company, and we’re proud that we've achieved that – clients and partners tell us years later “We remembered you because of your unusual business card”, or “We saw your people doing field measurements, we recognized the car because of the labels”, all the way to the positive comments about our documentation.

Over the years we confirmed that all our clients notice the consistency of our visual brand application, even those we would never expect, especially because our company is in the engineering and technical consulting niche, not sales or marketing.

Our communication looks professional, and we don’t consider visual branding too large an investment – objectively, it’s not a big expense, and we believe it’s an essential first step for any company.”

Kristijan Ljutic

CEO of 4D-monitoring Ltd

100% handmade and original – because your business is different

Brand design - hand lettering

My superpower is translating your core values, your brand voice, and the benefits you provide to your clients into the language of symbols, colors and letter shapes that tell your story.

I put special emphasis on hand-lettering, as well as drawing elegant and attractive visual symbols.

Hand lettered logo designs stand out in the sea of trendy, overused fonts.

Instead of doing what everybody else does, you’ll have a font of your own that reflects your individuality. Every single letter is crafted with care, and the final logo will be unlike anything you’ve seen before.

You can use the logos and brand identity packages I design in a variety of media: websites, print, social media, e-mail marketing, in person presentations and more.


Go from boring and bland to a remarkable brand

Two levels of logo and brand design service are available for you to choose from, based on your specific needs.

Complete Brand Identity Package

Included in this package:

  • Original hand-crafted logo design
  • Multiple versions and file types for versatile logo application
  • Business cards and stationery
  • Blog or website header design
  • Social media graphics
  • Comprehensive branding style guide that will help you, and everyone you work with, to apply your branding consistently (download example [PDF])

Starting at $2000 USD (€1800 EUR)

Which one is better for you?

I would always recommend taking the full brand identity package, because you get a lot of done-for-you graphics that you can start using immediately. If the full brand identity package is out of your budget at the moment, then a logo design with a basic branding style guide will be a good start.

If you need both branding and website design, check out my web design and development page, where I offer a special package price that includes both services.

Pricing & how to order

Logo design starts at $1000 USD (€900 EUR). Brand Identity Package starts at $2000 USD (€1800 EUR).

Get in touch with me by clicking the button below, and I will be glad to answer your questions and give my estimate of your project.

Let's make your brand beautiful


“Better than anything I could have imagined!”

“Nela was fabulous to work with! I had a general idea of the direction I wanted to go in with my logo when we started working together, but nothing concrete. I sent her some images I liked and tried to describe the feeling I was going for, but felt like all my guidance was pretty vague. Somehow, she was able to take my vague guidance and turn it into an image that was not only exactly what I had in mind, but was even better than anything I could have imagined! I was blown away at her creativity.

She even thought of hand painting the background in watercolor to give the image the organic and soft look I was hoping for. Nela made the entire process of designing my logo really fun. I can't recommend her enough!”

Nadia Setzer

Integrative Health Coach at Wild Woman Journeys


Examples of branding & logos I did for my clients

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  • Savarakatini hand lettered logo & brand design

    Savarakatini hand lettered logo & brand design

  • Kreativna hand-lettered logo & brand design

    Kreativna hand lettered logo & brand design

  • Rikon hand lettered logo design

    Rikon hand lettered logo design

  • Claire Fortune hand-lettered logo & brand design

    Claire Fortune hand lettered logo & brand design

  • Komfor hand-lettered logo design

    Komfor organic hand lettered band logo design

  • Wild Moon Spirit logo design

    Wild Moon Spirit logo design

  • 4D-monitoring logo & brand design

    4D-monitoring logo & brand design

  • Incon logo & brand design

    Incon logo & brand design


Nela Dunato

About Nela Dunato

I run a boutique design consultancy that helps service-based businesses evolve into premium brands and connect with their dream clients, by crafting extraordinary visual experiences.

I empower creative entrepreneurs to feel confident in their position on the market and attract better paying clients, with my hand-lettered logo & brand design, digital strategy and mobile friendly websites.

Apart from my freelance consulting practice, I teach design classes, write thousands of words on my blog every week, and create magically surreal mixed-media art.

Enough about me...


Let’s talk about your brand



The story of your logo & brand design process

  1. I review your inquiry and if it appears we're a good fit and I'm available for your project, I send you a more thorough questionnaire to fill out, where you share more information about your business, your project and your design needs.

  2. Once I receive back your questionnaire, I will craft and send a custom proposal that outlines the project details, time-frame and price.

  3. When you accept the proposal, we schedule a Skype coffee date so we can chat and get to know each other.

  4. Just a bit more paperwork to do and we're set!

    The project officially begins when we sign a written agreement of the project terms, and you pay the advance invoice (50% of the total project amount).

  5. I get to work and draft sketches of your logo, which I then refine into more polished concepts. I work on these concepts until I create one final logo concept that addresses all your project needs.

    This process can take up to 2 weeks.

  6. Once you approve the logo design, I take care of the rest of the brand identity package.

    Depending on the contents of the package we agreed on, this can take from 1 to 2 weeks.

  7. When I'm finished with the brand identity package, I send you my concepts so you can review and approve them.

  8. Once you're happy with your new logo and branding, you pay the final project invoice.

The End!

Order your logo & brand identity package

To get started working with me on your logo design, click on the button below, fill out the details of your project in the request form, and I will then send you my estimate and availability.


More client success stories

“Caroline and I are thrilled with your work. We really appreciate the professionalism with which you have dealt with us throughout this assignment, the timely manner in which you have completed each stage and the quite outstanding final art work. Thank you very much indeed. I hope we have cause to use you again.”

Branding & Logo Design for Creative Rebels