Logo & brand identity design for top professionals who do great work

You have tremendous value to offer and want to make a positive impact in the world. Your business is established and serves clients that are happy with your services. You know you're doing amazing work many people would benefit from, and now you feel ready to step up to even greater visibility.

If only your logo and brand were up to this task...

DIY can work for awhile, but not forever

I've met many business owners who had bootstraped their website and marketing materials on their own, and later realized that their brand feels a bit awkward—like it doesn't really fit them. It's a patchwork of mismatched styles and templates, and it's frustrating because they want it to look good, but it's just not coming out right.

Sometimes people feel reluctant to hand over that business card when they meet someone new, and grumble “I've been meaning to make nicer ones” under their breath. Visuals and website you're not satisfied with can hold you back from starting new marketing campaigns and reaching a bigger audience, because you realize they don't show your work in the best light.

I've been there personally, and it's not fun! If this is a problem you're struggling with right now, I can help.

Logo and brand design sketch
Connect with your Dream Clients hand-lettering

Imagine how different could it be?

  • A brand that your dream clients connect with on an emotional level.
  • People see you as an experienced and skilled professional that you are.
  • Memorable and gorgeous marketing materials you're proud to share, and that people compliment you on.
  • An online and in-person experience that delights your clients and gets them to come back over and over again.
  • A brand that reflects the heart & soul of your business, and grows with it.

Visual design has a tremendous effect both on you as a business owner, and on your audience.

Scientific research and my own experience confirms it. My clients report that they gain greater confidence to reach out to more people and raise their prices.

People are willing to pay more for beautifully designed products, and consider professional-looking websites and marketing materials more trustworthy.

Design is both practical and emotional. This is important to note, since business is too...

Business is never “just business”

Depending on how long you've been working with clients, you might have already realized one simple truth that people rarely talk about:

Clients hire people they like, not the “best” or the cheapest.

When they're examining your website, your ads, brochures, or talking to you in person, they're not only looking for signs that point at your competency, but also wondering “How much will I enjoy working with this person? Do they really get me, or will they try to stuff me into a mold?” Service businesses get into intense relationships with their clients, and personality fit is just as important as any other aspect.

Gone are the days when you had to hide your personality to appear “professional”.

In today's market, showing your personality is the only way you can stand apart from thousands of other businesses who offer more or less the same thing. Here's the good news: no matter how many competitors you have, nobody is just like you. You have everything it takes to be remarkable already within you.

If you want people to take notice and feel a strong connection with your brand, you need to take a stand for what you believe in, and not hold back. This may feel scary at first, but I'm here to help.

Don't water yourself down. Hand-lettered inspirational quote.
Hand-lettered logo & brand identity design

Human centered brand design creates resonance & connection with your dream clients.

Through the process of discovering the essence of your brand, we’re crafting a visual story that is designed to speak directly to your right people, and make them feel like they belong in your community.

The visual story we're creating is built on your core values and reflects your personality – it's naturally unique and true to you. This means that your brand highlights your individuality and demonstrates how you’re different from everyone else.

You no longer have to bend over backwards to distinguish yourself from others in your field – your brand does the job for you.

When your brand effectively communicates your values, the benefits of your work and how you're different, this attracts the people you want to work with the most.


“All of our clients notice the consistency of our visual brand”

“We set the brand identity as a priority at the time of starting our business, because of the positive impression we’d get when a company (especially a small one) that had a professionally defined brand identity reached out to us. This proved that somebody cares about their business, and invested additional time in shaping their approach toward their users.

We expected that this approach will bring recognition to our company, and we’re proud that we've achieved that – clients and partners tell us years later “We remembered you because of your unusual business card”, or “We saw your people doing field measurements, we recognized the car because of the decals”, all the way to the positive comments about our documentation.

Over the years we confirmed that all our clients notice the consistency of our visual brand application, even those we would never expect, especially because our company is in the engineering and technical consulting niche, not sales or marketing.

Our communication looks professional, and we don’t consider visual branding too large an investment – objectively, it’s not a big expense, and we believe it’s an essential first step for any company.”

Kristijan Ljutic

CEO of 4D-monitoring Ltd

Logo design for 4D-monitoring

Business card design for 4D-monitoring

100% handmade and original – because your business is different

My superpower is translating your core values, your brand voice, and the benefits you provide to your clients into the language of symbols, colors and letter shapes that tell your story.

I put special emphasis on hand-lettering, as well as drawing elegant and attractive visual symbols.

Hand lettered logo designs stand out in the sea of trendy, overused fonts.

Instead of doing what everybody else does, you’ll have a font of your own that reflects your individuality. Every single letter is crafted with care, and the final logo will be unlike anything you’ve seen before.

You can use the logos and brand identity packages I design in a variety of media: websites, print, social media, e-mail marketing, in person presentations and more.

Brand design - hand lettering

Go from boring and bland to a remarkable brand

Logo & Brand Identity Design

What's included?

  • Unique & original logo design
  • Multiple versions and file types for versatile logo application
  • Business card design*
  • Letterhead design*
  • Social media graphics*
  • Email signature*
  • Comprehensive brand style guide that will help you, and everyone you work with, maintain a consistent brand through all the media.

Starting at €2.000,00 EUR or $2.200,00 USD

Brand identity design - business card and letterhead

* Choose your own brand identity applications

Most businesses I work with require the brand applications outlined above, however you're free to choose those that are a priority for you. Examples of what we can include in your brand identity design package are:

  • Documentation (proposal, invoice, contract, presentation, file folder).
  • Office & vehicle graphics (signage, labels, wall and window decals, vehicle decals).
  • Promotional materials (brochures, roll-up banners, print ads, digital publications).
  • Miscellaneous designs (membership cards, gift cards, blog graphic templates, ebook covers).

Need a website design too?

I can help you transfer your brilliant brand into a delightful user experience.

Check out my WordPress web design services.

How to get started

I'll be able to quote a precise fee for the project after you get in touch and provide information about your company, needs, and plans.

Get in touch with me by clicking the button below, and I'd be happy to answer your questions and give my estimate of your project cost and when we can get started.

Let’s talk about your brand

“Better than anything I could have imagined!”

“Nela was fabulous to work with! I had a general idea of the direction I wanted to go in with my logo when we started working together, but nothing concrete. I sent her some images I liked and tried to describe the feeling I was going for, but felt like all my guidance was pretty vague. Somehow, she was able to take my vague guidance and turn it into an image that was not only exactly what I had in mind, but was even better than anything I could have imagined! I was blown away at her creativity.

She even thought of hand painting the background in watercolor to give the image the organic and soft look I was hoping for. Nela made the entire process of designing my logo really fun. I can't recommend her enough!”

Nadia Setzer

Integrative Health Coach at Wild Woman Journeys

Original logo design for Wild Woman Journeys

Wild Woman Journeys logo design


Examples of branding & logos I did for my clients

You can check out many more project samples in my design portfolio.

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  • Student Justice Union logo & brand identity design

    Student Justice Union logo & brand identity design

  • Cudesa od mesa hand-lettered logo & brand design

    Cudesa od mesa hand lettered logo & brand identity design

  • Incon logo & brand design

    Incon logo & brand identity design

  • Savarakatini hand lettered logo & brand design

    Savarakatini hand lettered logo & brand identity design

  • Komfor hand-lettered logo design

    Komfor organic hand lettered band logo design

  • Rikon hand lettered logo design

    Rikon hand lettered logo design

Do you love these logos? If so...

Let’s chat

Nela Dunato

About Nela Dunato

I’m a designer with over 15 years of professional experience, and now I run a boutique design consultancy that helps service-based businesses evolve into premium brands and connect with their dream clients.

I empower creative entrepreneurs to feel confident in their position on the market and attract better paying clients, with my hand-lettered logo & brand design, digital strategy and mobile friendly websites.

Apart from my freelance consulting practice, I teach design and branding classes and workshops, write thousands of words on my blog every week, and create magically surreal mixed-media art.

Enough about me...


Let’s talk about your brand



More client success stories

“I’m absolutely delighted with the results”

I needed a logo and branding for my new cafe business. I had considered doing it myself, but concluded that although I could create something for free from the internet it was probably not going to be of the quality or have the impact I wanted. I considered it too risky leaving something as fundamental as this to chance.

I chose Nela because her website presented her as someone who was knowledgeable and experienced, and her artwork demonstrated that she was clearly talented in the field. But ultimately it came down to a face and a character I knew I would be able to trust. She was more expensive than some other designers appeared to be but I felt sure I would be getting what I paid for if I went with them.

The experience of working with Nela was great! She was friendly, helpful, patient. Her instructions and requests were clear. She encouraged a dialogue and valued feedback and opinions. She answered queries and questions. She helped with various aspects of tech and gave advice on some of the wider considerations and implications of the project.

I think the best thing for me was feeling a valued part of the creative process, helping to make something that I could be proud of and be happy with.

I found the creation, bit by bit, of it all satisfying. Seeing all the different elements come together, from ideas to initial concepts to tweaked versions to the application across all the different formats. I'm absolutely delighted with the results, and I think it's telling that other people in the business have noted the logo is clearly the work of a professional.

Nela provides an excellent service and I would definitely consider engaging her again for another project when the need arises. I’d recommend her to anyone needing a logo/branding for a new or existing business. She’s been brilliant to work with.

Ian Daniel Taylor

Owner of Silver Lime Café Ltd

Hand-lettered logo & brand identity design for Silver Lime Café

Membership card design for Silver Lime Café

Logo & brand identity design for Student Justice Union

Brand identity and stationery design for Student Justice Union

“Nela provided a stunning logo.”

I needed a logo for my brand new company, and Nela provided a stunning logo. I’m very happy and excited that she was able to fuse all of my company values into a striking logo.

I chose to work with her because her portfolio and design procedures struck me the most. Initially I was concerned about trusting to work with someone internationally, but her professionalism proved trustworthiness. Every aspect was well taken care of. I would most definitely work with her again, and recommend her to anyone who could use her service, 200%. She’s the best!

Malik Jones

Founder and CEO of Student Justice Union LLC


“Caroline and I are thrilled with your work. We really appreciate the professionalism with which you have dealt with us throughout this assignment, the timely manner in which you have completed each stage and the quite outstanding final art work. Thank you very much indeed. I hope we have cause to use you again.”

Derick Bostridge & Caroline Bates

Former and current Head of Marketing at Hurstpierpoint College

Phoenix emblem design for Hurstpierpoint College