Topics Nela just can’t shut up about
Nela’s core topics are human-centered branding and implementing an effective content marketing strategy. She can bring one of her tried-and-tested talks or workshops to your event, or create a tailored experience for your audience.
The Human-Centered Brand
Branding advice for corporations and startups doesn’t work for service-oriented businesses such as freelancers, agencies and artists. Human centered branding excels where corporate and personal branding both fall short: growing a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.
Workshop outcome: Workshop attendees will create their own branding strategy and a style guide that defines a strong, unique and authentic brand.
Blogging & Content Marketing for Small Businesses
The best kind of marketing is giving your users what they want – for free. Content marketing helps you inform potential customers about your products and services, educate them about your industry, building a community around a valuable idea and strengthening your reputation as an expert in your industry.
Workshop outcome: Workshop attendees will go home with a content marketing plan for the next 6-12 months, and an organized system for creating and publishing content regularly.