Topics Nela just can’t shut up about
Nela’s core topics are Human Centered Branding (the topic of her first book), designing your perfect client experience, and logo design. She can bring one of her tried & tested talks or workshops to your event, or create a tailored experience for your audience on other related topics including creativity, marketing, productivity, and personal growth.
The Human Centered Brand
Branding advice for corporations and startups doesn’t work for service-oriented businesses such as freelancers, agencies and artists. Human centered branding excels where corporate and personal branding both fall short: growing a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.
Workshop outcome: Workshop attendees will create their own branding strategy and a style guide that defines a powerful, unique and authentic brand.
Design Your Creative Process
Undefined and loose business processes allow clients to pull your projects apart, while the quality of your creative work suffers. Without clear expectations and boundaries, your clients aren't taking you seriously. The lack of a business process is what separates creative people from creative professionals. This is a workshop that will help you move forward and work with better clients - those who value your services, respect you, pay invoices with joy and want to work only with you and no one else.
Workshop outcome: Workshop attendees will create a map of their client process, brainstorm improvements with the group, and get exclusive access to Nela's client documentation.
Logo Design Crash Course
Become a better logo designer – learn how to create symbols that attract attention. Logo design skills open up more revenue opportunities for you, as well as a way to make a lasting impact on the businesses you work with and literally leave a mark.
This workshop is ideal for screen or print designers who want to expand their skills into the field of logo and brand design, and design students with a good grasp of design theory.
Workshop outcome: Through the presentation, discussion and hands-on exercises, attendees will integrate the practical knowledge of using symbols, typography, color and composition in creating unique and professional logos.
Creativity, passion and personal growth
Nela is frequently invited to talk about the everyday life of a freelance creative professional, and offer tips on turning your passions into a sustainable business.
To get a better idea of the range of topics she's able to discuss, check out her blog.