Topics Nela just can’t shut up about
Nela’s core topics are human-centered branding, designing your perfect client experience, and implementing an effective content marketing strategy. She can bring one of her tried-and-tested talks or workshops to your event, or create a tailored experience for your audience.
The Human-Centered Brand
Branding advice for corporations and startups doesn’t work for service-oriented businesses such as freelancers, agencies and artists. Human centered branding excels where corporate and personal branding both fall short: growing a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.
Workshop outcome: Workshop attendees will create their own branding strategy and a style guide that defines a strong, unique and authentic brand.
Design Your Creative Process
Undefined and loose business processes allow clients to pull your projects apart, while the quality of your creative work suffers. Without clear expectations and boundaries, your clients aren't taking you seriously. The lack of a business process is what separates creative people from creative professionals. This is a workshop that will help you move forward and work with better clients - those who value your services, respect you, pay invoices with joy and want to work only with you and no one else.
Workshop outcome: Workshop attendees will create a map of their client process, brainstorm improvements with the group, and get exclusive access to Nela's client documentation.
Blogging & Content Marketing for Small Businesses
The best kind of marketing is giving your users what they want – for free. Content marketing helps you inform potential customers about your products and services, educate them about your industry, building a community around a valuable idea and strengthening your reputation as an expert in your industry.
Workshop outcome: Workshop attendees will go home with a content marketing plan for the next 6-12 months, and an organized system for creating and publishing content regularly.