If your market is saturated by competitors, and you can tell you’re losing clients to other (perhaps cheaper) businesses, you need to stand out in a meaningful way. While it may seem counterintuitive that aiming for a smaller market segment would bring in more business, it actually works because it gives you an edge over generalist competitors. Read more...
Logo & Brand Identity Designer Nela Dunato
Inspiring human-centered brand identity design
Helping small businesses look marvellousremarkable since 2005
The Human Centered Brand:
A Practical Guide to Being Yourself in Business
I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.
Human Centered Branding is a journey
Creating remarkable brands requires vision, time, and the willingness to dig deep.
I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.
My signature process takes you through four main stages:
Human Centered Brand Strategy
Guiding you towards clarity and confidence, and starting the transformative process towards a remarkable brand
Brand Identity Design
Original and meaningful logo and brand identity based on your authentic core values
WordPress Website Design
Beautiful WordPress design and development for websites that impress your audience
Eye-catching print and web graphics provided at the pace that your business needs
Latest brand identity design projects
- Virtual assistant agency logo & brand identity design
- Psychotherapist logo & brand identity
- Construction consultancy logo & brand identity design
- Education platform logo & brand identity
- Conscious Business Coach & Author Brand Identity
- Matchmaking Platform Logo & Brand Identity Design
- Playful Croatia Logo Design
- Real Estate Agency Logo & Brand Identity Design
Fresh from the blog
Who gets to say whether a design is “good” or “bad”? What are the objective criteria we can use to evaluate the work? Is it appropriate for clients to dictate design decisions, or should it be left up to the experts? In this article, I’ll point out some of the objective and subjective sides of design, and how to make the best of both. Read more...
Have you created any dark art, and are a bit confused because you don’t know where these spooky images are coming from? Or is your loved one creating dark art and you’re worried about their mental health? In this video I’ll help you make sense of dark, spooky, creepy, gory, and macabre art and explain why some people find it so appealing. Read more...
I recently completed this 132-page sketchbook that I've been using since 2016, so it's time for another tour video! This ended up being one of my favorites, filled with fantasy portraits, quirky portraits, floral portraits... you get it, a lot of portraits. There's also animal and landscape studies, as well as abstract-ish mixed media experiments and a healthy helping of doodles. Read more...
In this episode of Nela’s Art Chat I’m sharing the process of creating a mixed media self-portrait, and discuss how creativity and the arts can improve our mental health and help us maintain a healthy outlook on life, give meaning to our life, and help us deal with daily challenges and grief. I would love for more people to learn about this power of creativity that anyone can use in their life. Read more...