Logo & Brand Identity Designer Nela Dunato

Inspiring human-centered brand identity design

Helping small businesses look marvellousremarkable since 2005

The Human Centered Brand by Nela Dunato

My Book

The Human Centered Brand:
A Practical Guide to Being Yourself in Business

I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.

Get the Free Chapter

Human Centered Branding is a journey

Creating remarkable brands requires vision, time, and the willingness to dig deep.

I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.

My signature process takes you through four main stages:


Human Centered Brand Strategy

Guiding you towards clarity and confidence, and starting the transformative process towards a remarkable brand


Brand Identity Design

Original and meaningful logo and brand identity based on your authentic core values


WordPress Website Design

Beautiful WordPress design and development for websites that impress your audience


Continued Collaboration

Eye-catching print and web graphics provided at the pace that your business needs

Branding Services

Latest brand identity design projects

Fresh from the blog

How can selling services be easy?

How can selling services be easy?

I find selling easy, but it has nothing to do with my “ability to sell”. I’m not a good sales person. I’d hate doing a sales job for a living. But I happen to do a lot of other things that remove all the pressure from the sales conversation. I do the hard work in the marketing stage, so that I’d have less work to do in the sales stage. Read more...

Messy recycled mixed media sketchbook tour

Messy recycled mixed media sketchbook tour video

I recently completed my recycled sketchbook that I've been using for messy mixed media experiments. I originally used this notebook as my intention journal, and then painted or collaged over the text and turned it into an anti-perfectionist mixed media “junk journal”. It's a great way to use a notebook that would otherwise end up in the trash! Read more...

How to tactfully answer awkward client questions

How to tactfully answer awkward client questions

The first time you get a challenging question will always feel uncomfortable, and you’ll probably say something you’ll regret later. But that interaction is a valuable lesson, and the trick is to get prepared for the next time someone asks you the same question—because there will definitely be a next time. Here are my polite, no-nonsense answers to questions about pricing, free work, discounts, extra revisions, scope creep, NDA-s and other things that make you sweat. Read more...

Artist vs content creator + Stylized portrait with Neocolor II crayons

Artist vs content creator + Stylized portrait with Neocolor II crayons

In this episode of Nela's Art Chat I’m sharing a Neocolor II water-soluble pastel drawing process of a stylized red-haired lady in my sketchbook, while talking about balancing the roles of artist and content creator on social media. There used to be a clear distinction between producing creative work, and publishing or promoting it. Now there is an expectation that we need to keep people engaged in between big releases, while creating said big releases at the same time. This is a significant burden on creatives. Read more...