Logo & Brand Identity Designer Nela Dunato

Inspiring human-centered brand identity design

Helping small businesses look marvellousremarkable since 2005

The Human Centered Brand by Nela Dunato

My Book

The Human Centered Brand:
A Practical Guide to Being Yourself in Business

I wrote down everything I think small business owners and creatives should know about branding. The result is this comprehensive guide that helps you grow meaningful relationships with your clients and your audience.

Get the Free Chapter

Human Centered Branding is a journey

Creating remarkable brands requires vision, time, and the willingness to dig deep.

I’m dedicated to helping a select number of clients with all their branding and design needs, using a process that reliably gives results: beautiful, meaningful, and lasting brands.

My signature process takes you through four main stages:


Human Centered Brand Strategy

Guiding you towards clarity and confidence, and starting the transformative process towards a remarkable brand


Brand Identity Design

Original and meaningful logo and brand identity based on your authentic core values


WordPress Website Design

Beautiful WordPress design and development for websites that impress your audience


Continued Collaboration

Eye-catching print and web graphics provided at the pace that your business needs

Branding Services

Latest brand identity design projects

Fresh from the blog

3 ways service based businesses can specialize

3 ways service based businesses can specialize

If your market is saturated by competitors, and you can tell you’re losing clients to other (perhaps cheaper) businesses, you need to stand out in a meaningful way. While it may seem counterintuitive that aiming for a smaller market segment would bring in more business, it actually works because it gives you an edge over generalist competitors. Read more...

Is graphic design subjective or objective

Is graphic design subjective or objective?

Who gets to say whether a design is “good” or “bad”? What are the objective criteria we can use to evaluate the work? Is it appropriate for clients to dictate design decisions, or should it be left up to the experts? In this article, I’ll point out some of the objective and subjective sides of design, and how to make the best of both. Read more...

The truth about dark art

The truth about dark art + spooky colored pencil drawing process

Have you created any dark art, and are a bit confused because you don’t know where these spooky images are coming from? Or is your loved one creating dark art and you’re worried about their mental health? In this video I’ll help you make sense of dark, spooky, creepy, gory, and macabre art and explain why some people find it so appealing. Read more...

Mixed media sketchbook tour 2016-2021

Mixed media sketchbook tour 2016–2021

I recently completed this 132-page sketchbook that I've been using since 2016, so it's time for another tour video! This ended up being one of my favorites, filled with fantasy portraits, quirky portraits, floral portraits... you get it, a lot of portraits. There's also animal and landscape studies, as well as abstract-ish mixed media experiments and a healthy helping of doodles. Read more...

Art and creativity for mental health and wellbeing

Art & creativity for mental health & wellbeing + mixed media self-portrait process

In this episode of Nela’s Art Chat I’m sharing the process of creating a mixed media self-portrait, and discuss how creativity and the arts can improve our mental health and help us maintain a healthy outlook on life, give meaning to our life, and help us deal with daily challenges and grief. I would love for more people to learn about this power of creativity that anyone can use in their life. Read more...