Oh look, my purse matches my web site!
I had the idea for my web site design for a looong time. I had wireframes sketched out, my character drawing, and the only thing left to do before I started seriously working on my design was picking out a color scheme. I wanted to use my favourite colors, which are black, red and purple. I had a black & red scheme already on In Obscuro, so I thought purple would be nice for this, with beige text and contrasting elements.
This purse I bought recently answered my dilemma. It has both dark violet and dark red shades (burgundy and maroon), which I love wearing and they look great together.
Other things around my apartment started popping up. For example… these books that are over a hundred years old:
And of course, my sketchbooks.
And more stuff, like these velvet pillows…
And various dark red cardboard boxes with flourish patterns.
Oh, and even my slippers! With the purple socks of course.
Hmmm I don’t think I ever wore these two shirts together… it was about time I started, right?
Of course that I’m in no way original in using this particular color scheme, or the emulation of physical materials such as textile tags, paper etc. – and I’ve certainly been using them myself for years on my various projects. The “step away from the computer” mantra has been repeated over and over on design inspiration sites. I’m not offering a brand new perspective here. This is just my collection of “behind the scenes” photos that I thought might be fun to share.
Create your personal branding
I wanted to highlight the point that if you’re making your new personal portfolio site or promotional materials, the best place to look around and find design inspiration is in your own home. That way the design will be infused by you.
Personal branding doesn’t end with your logo and website. It doesn’t end with the language you use when you’re writing e-mails to your clients, either. I used to think that it did, and what I do in my personal time doesn’t affect my clients at all. But the way I see personal branding now, it’s about accurately representing your best traits and personal style, so that you may attract the very people who will accept you as you are.
The term “personal branding” sounds a bit icky, doesn’t it? It implies a mask, a packaging… and we know what branding means for companies. You tailor a desired image, and then make all the products, visuals and language in line with the brand. Personal branding as described in self-help books is often portrayed that way – make a persona, and play it. Change your posture. Change your wardrobe. Change your language.
That’s not what I meant when I say one should make a personal brand. I’m saying we should turn it on its head and do vice versa – produce products, and use visuals and language that are so you.
About Nela Dunato
Artist, brand designer, teacher, and writer. Author of the book “The Human Centered Brand”. Owner of a boutique branding & design consultancy that helps experienced service-based businesses impress their dream clients.
On this blog I write about art, design, creativity, business, productivity and marketing, and share my creative process and tips. Read more about me...
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