Core values

• I know what my core values are.
• I incorporated my core values into my business mission, client experience, and services.
• I make business decisions based on my core values.
• Clients have told me that they wanted to work with me because of the values we share in common.

Unique value proposition

• I know what makes my work and services unique.
• I’m able to explain what makes my work unique in conversations with prospective clients.
• My online channels clearly communicate the unique value I offer.
• People have told me how unique my work is.
• Clients have expressed that they’ve hired me because of my unique approach.

Brand voice

• I have a clear sense of what the qualities of my brand voice are.
• I’m consistent in writing and speaking in my brand voice.
• My team members are able to adapt their writing and speaking to the businesses’ brand voice.
• People have told me my/my team’s style of writing and speaking stood out for them.
• Clients told me they hired me because of how my personality is presented through my website, social media, etc.

Ideal client

• I have a clear idea of the kind of person I want to help the most.
• I’ve talked to people who I consider my ideal clients.
• I’ve worked with people who I consider my ideal clients.
• The majority of the prospects who reach out to me are the people I really want to work with – my dream clients.
• I’m able to anticipate my clients’ needs because I recognize a pattern that most of my clients share in common.

Visual brand identity

• I have a logo that communicates my brand message.
• I use the same colors and fonts across all printed materials and digital channels.
• I have a brand style guide document.
• I share our brand style document with all employees, contractors, partners, and media.
• Clients and colleagues compliment my brand identity.

Personal image

• I have a good fashion sense that others compliment.
• I have professional-looking headshots on my website and social media.
• I’ve recorded decent-quality videos where people can get a sense of my personality.
• I feel comfortable and confident during meetings and networking events.
• I have a remarkable personality trait, feature, or accessory that other people remember (sense of humor, jewelry, mobility aid, eyewear, unusual hair style, etc.)

Online presence

• I have a website.
• I have at least one social media channel where I’m actively posting and connecting with people.
• My website is attracting a significant number of visitors.
• My social media channels are attracting a significant following and engagement.
• I’m getting client inquiries through my website and/or social media channels.

Brand reputation

• My clients and colleagues say great things about my work to other people without me asking them to.
• People regularly share my content with their community.
• People regularly share my paid offers with their community.
• When I meet new people, they often mention they’ve seen/read/heard my feature, interview, talk, article, video, etc.
• I get job inquiries from people who want to work for my business.
• Industry news outlets and bloggers use my business as a positive example.

Calculate my Brand Health Score