Construction consultancy logo & brand identity design
Aedra Solutions is a Croatian consulting company that offers design and supervision services in residential construction. The company’s aim is to bring more professionalism, technological innovation, and transparency into what is currently a lagging field lacking in professional norms.
The brand identity is bold, techy and creative with pronounced geometric elements and saturated colors, communicating the company’s core values of consistency, diligence, optimism, professionalism and organization.
Every logo element is precisely constructed based on the equilateral triangle, and the logo mark is expanded into a repeating decorative pattern which is used on the covers of documents, folders, and other promotional materials.
In addition to the logo design and brand identity guidelines document, I also created a range of printed materials and digital document templates that the client can use for their project deliverables.