Center for AI and Cybersecurity logo & brand identity design

The newly founded Center for Artificial Intelligence and Cybersecurity at the University of Rijeka connects scientists from various fields, as well as other experts from the IT industry, working on interdisciplinary research projects.

The main focus of the project was its WordPress website, full of custom functionality that makes it easy for researchers to submit their papers and projects, and for the Center to highlight the work of its laboratories.

Before starting to work on the website, I designed the logo and a basic brand identity that speaks “technology” with its classic blue tones, but is also refreshing with neon green and magenta accents. Since the full name of the Center is long and has both an English and a Croatian version, and the logo mark design is intricate, I have created 10 different compositional variants to ensure there is a perfect logo for every opportunity. (Added to that are 5 color variants for each, which amounts to 50 different logo variants.)