Fashion designer hand-lettered logo & brand identity design

Endem is the brand of a Bosnian fashion designer who creates luxurious dresses full of detail. In an effort to position Endem as an upscale fashion brand, we worked together to create a brand identity that is feminine, luxurious, glamorous and bold, and positively impacts the shopping experience of Endem’s loyal customers.

Endem hand-lettered logo design

The logo consists of a hand-lettered script wordmark “Endem”, and a silhouette of a spinning woman in a dress. The logo mark symbolizes the joy of a woman dressed exactly the way she wants to be, who loves the look of her own figure in the mirror and how the world sees her.

Endem hand-lettered logo design

The color palette is inspired by the wines merlot and rosé. I also created print applications for the business card, clothing tag, bag, and box which feature a foil-stamped logo and starry pattern in rose gold.

Endem brand identity - Brand guidelines
Endem brand identity - Business card
Endem brand identity - Packaging
Fashion designer foil stamp cardboard box design