Endem is the brand of a Bosnian fashion designer who creates luxurious dresses full of detail. In an effort to position Endem as an upscale fashion brand, we worked together to create a brand identity that is feminine, luxurious, glamorous and bold, and positively impacts the shopping experience of Endem’s loyal customers.

The logo consists of a hand-lettered script wordmark “Endem”, and a silhouette of a spinning woman in a dress. The logo mark symbolizes the joy of a woman dressed exactly the way she wants to be, who loves the look of her own figure in the mirror and how the world sees her.

The color palette is inspired by the wines merlot and rosé. I also created print applications for the business card, clothing tag, bag, and box which feature a foil-stamped logo and starry pattern in rose gold.