Go2human is a small agency offering premium VA services for clients who value quality work, reliability, and long-term partnership. The agency owner is an outspoken advocate for virtual assistants in Croatia, and has been working with international clients in individual VA capacity, before starting to offer a local match-making service for other VAs and clients. We created the new logo and an adaptable digital brand identity in preparation for launching the international branch of the agency.

Go2human services are designed for discerning clients that run growing businesses and require a reliable partner in order to grow further. The agency approach is humanistic, upbeat and relaxed, and we’re communicating it through this creative, playful, and simple brand identity.

I customized the letter “g” in the logo to represent the rubber duck symbol, which has become a recognizable souvenir that the agency sends their clients and partners, stemming from the problem-solving method called “rubber duck debugging”.

Since the Go2human team is creating their own social media graphics in Canva, the brand system is simple and straight-forward, with optional decorative elements that can be used to highlight parts of text.

The Go2human team has successfully created numerous graphics for their social media channels and for their in-person conference using these branding guidelines.

Here’s what the client says about their experience (emphasis mine):

I am in the process of building a new brand and due to limited finances, we do a lot of things on our own, temporarily. The transition from the temporary to the real brand is a step forward that makes me happy.

At first, the uncertainty of the results scared me. What if we go through the whole process and end up not liking the result? But I saw Nela’s past works, I saw what the work process looks like, and got the impression that Nela is a person who knows what she’s doing. My impression was correct. In the beginning, I believed that I would collaborate with an expert. Now I know that I’ve collaborated with an expert.

The collaboration was pleasant, clearly defined, and very efficient (no delays, waiting, misunderstandings). By working together, we turned my desires, which were initially very abstract, into reality. Every time I look at the result I feel happiness, satisfaction and even pride. I got exactly what I hoped for.

I’d recommend Nela to anyone who wants their visual identity to tell their story.