Naturopath hand-lettered logo & brand identity design

Goddess Health is a brand of a natural medicine practitioner and wellness coach whose mission is to raise awareness about midlife women’s health.

The brand identity is feminine, elegant, unconventional, vintage, harmonious with nature, and creative. The hand-lettered logo and monogram design are based on my traditional calligraphy, and feature a lavender blossom motif.

As a part of this project I created the brand strategy guidelines and brand identity guidelines, designed a custom WordPress website theme as well as Canva social media graphics templates.