After two decades of activity, Politechnic of Pula decided to shift their approach and rebrand themselves under a new name. The newly named Istrian University of Applied Sciences cultivates a strong regional identity based on the traditional colors and symbols of Istria. The logo with a white billy goat on a field of blue and green riffs on the official flag of the Region of Istria, but tradition is interpreted in a contemporary way to attract the attention of a young target audience: future students. The triangle in the logo and the triangular pattern used on print and digital applications is inspired by the characteristic shape of the Istrian peninsula, and the blue square symbolizes the Adriatic sea.
The client also wanted to changed the former tagline “Knowledge applicable immediately” into something that speaks more to the students’ sense of patriotism, and I came up with the dynamic tagline “Knowledge for our development” which through the use of web animation morphs into variations: “Knowledge for our agriculture”, “Knowledge for our production”, “Knowledge for our gastronomy”, “Knowledge for our tourism”, which reflect the key industry branches in Istria.
The flexible logo system contains 17 logo variants so it can be applied to any surface and in any context, including the miniature favicon.
After designing the logos, we continued working together on numerous printed and digital brand applications, including stationery, signage, document and presentation templates, apparel, brochures, posters, social media graphics and complete website design which was implemented in collaboration with Rijeka Faculty of Engineering.