Primorac i Primorac is a Croatian law firm founded by two brothers. The modern geometric monogram is inspired by the Glagolitic alphabet, an old writing system that’s been in use in Croatia from 9th until the 19th century. The mirrored P shape also happens to resemble the scales, a symbol of justice.
The logo, color palette, and typography combine both modern and classical characteristics, which portrays this legal firm as one that is progressive, yet trustworthy and respecting of industry norms.
The brand identity applications included business cards, document templates and office signage.