The client reached out before launching their new boutique real estate agency, to create a brand strategy and develop a unique visual brand identity that differs from the typical identities of other agencies.
While avoiding visual clichés, we’ve achieved a refined, elegant, and modern impression that suggests the use of technology and methods that have not existed on the market so far through the futuristic style.
The symbol and logotype are carefully constructed according to the hexagonal “flower of life” grid and the balance between sizes and line thickness of elements is maintained throughought various compositions.
The comprehensive brand identity design included:
- Logo design in several compositional, color, and language variants
- Creating a brand style guide
- Graphic design for social media and electronic correspondence
- Creating documentation templates (text documents and presentations)
- Design of printed business cards, brochures, folders, and various promotional gifts
- Customization of a premium WordPress theme according to the brand style guide